UC Davis - Optimizing a Website for Google Search
5.0 /5- Offered byCoursera
Optimizing a Website for Google Search at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Optimizing a Website for Google Search at Coursera Highlights
- Earn a Certificate upon completion from University of California
- Hands-on-activity for practical exposure
- Gain expertise on widely used skills like Keyword Research, Marketing, Content Marketing, Mathematical Optimization
- Financial aid available
Optimizing a Website for Google Search at Coursera Course details
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
In this course students will learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendation
You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements
Fee of this course varies according to duration in month:
Fee for one month is 4151/-
Optimizing a Website for Google Search at Coursera Curriculum
Introduction to Optimizing a Website for Google Search
Course Overview
Applying Keyword Research Introduction
Why do a Competitive Analysis?
How to Perform a Competitive Keyword Analysis
Analyzing Your Competition
Develop a Plan to Compete
Competing With Page Level Information
Dealing with Larger Sites
Mapping Keywords to Pages
Questions to Ask
Keyword Mapping Processes
Creating a Keyword Map for Clients
Advanced SEO Strategies
Advanced On-Page SEO
Benefits of a Competitive Content Analysis
Dissecting the Competitive Content Analysis
What Kind of Content Will Resonate with Your Customers?
Conducting an Internal Content Audit
How to Begin Your Content Analysis
Organizing and Evaluating Content
Creating a Strategy for Optimizing Content
Domain Level Content Strategy
What Makes Content Great?
Different Types of Content and How to Use Them
Creating Impactful Content
Local SEO, Part 1
Local SEO, Part 2
Mobile/App SEO and Metrics & KPIs
Mobile/App SEO
External App Optimization
App Store Optimization
App A/B Testing
Optimizing Your Screenshots
KPIs for SEO, Part 1
KPIs for SEO, Part 2
Return on Investment (ROI)
SEO Survey Findings
Forecasting SEO Impact, Part 1
Forecasting SEO Impact, Part 2
Forecasting SEO Impact, Part 3
Creating an SEO Campaign
Creating an SEO Campaign
Scoping an SEO Project
Proving Your Value to Potential Clients
Managing Client Expectations
Asking the Right Questions
Importance of Achieving Quick Wins
Developing SMART Project Goals
Establishing Benchmarks and Tracking Metrics
Reporting Progress to Your Client
Course Summary
Optimizing a Website for Google Search at Coursera Faculty details
Optimizing a Website for Google Search at Coursera Entry Requirements
Experience: At least 2 years of business or marketing experience and has conducted initial keyword search activities
- Not mentioned
Optimizing a Website for Google Search at Coursera Admission Process
Important Dates
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