UC Davis - Optimizing a Website for Google Search

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Offered byCoursera

Optimizing a Website for Google Search
at
Coursera
Overview

Learn a process for selecting the best keywords to optimize your website in search results

Duration	14 hours
Mode of learning	Online
Difficulty level	Intermediate
Credential	Certificate

Optimizing a Website for Google Search
at
Coursera
Highlights

Earn a Certificate upon completion from University of California
Hands-on-activity for practical exposure
Gain expertise on widely used skills like Keyword Research, Marketing, Content Marketing, Mathematical Optimization

Optimizing a Website for Google Search
at
Coursera
Course details

Skills you will learn

Marketing SEO Content marketing Forecasting

What are the course deliverables?

Optimizing A Website For Search
Advanced On-page SEO
Creating an SEO Campaign

More about this course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations
Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search
Learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements

Optimizing a Website for Google Search
at
Coursera
Curriculum

Introduction to Optimizing a Website for Google Search

Course Overview

Applying Keyword Research Introduction

Why do a Competitive Analysis?

How to Perform a Competitive Keyword Analysis

Analyzing Your Competition

Develop a Plan to Compete

Competing With Page Level Information

Dealing with Larger Sites

Mapping Keywords to Pages

Questions to Ask

Keyword Mapping Processes

Creating a Keyword Map for Clients

Advanced SEO Strategies

Advanced On-Page SEO

Benefits of a Competitive Content Analysis

Dissecting the Competitive Content Analysis

What Kind of Content Will Resonate with Your Customers?

Conducting an Internal Content Audit

How to Begin Your Content Analysis

Organizing and Evaluating Content

Creating a Strategy for Optimizing Content

Domain Level Content Strategy

What Makes Content Great?

Different Types of Content and How to Use Them

Creating Impactful Content

Local SEO, Part 1

Local SEO, Part 2

Mobile/App SEO and Metrics & KPIs

Mobile/App SEO

External App Optimization

App Store Optimization

App A/B Testing

Optimizing Your Screenshots

KPIs for SEO, Part 1

KPIs for SEO, Part 2

Return on Investment (ROI)

SEO Survey Findings

Forecasting SEO Impact, Part 1

Forecasting SEO Impact, Part 2

Forecasting SEO Impact, Part 3

Creating an SEO Campaign

Creating an SEO Campaign

Scoping an SEO Project

Proving Your Value to Potential Clients

Managing Client Expectations

Asking the Right Questions

Importance of Achieving Quick Wins

Developing SMART Project Goals

Establishing Benchmarks and Tracking Metrics

Reporting Progress to Your Client

Course Summary

Optimizing a Website for Google Search
at
Coursera
Faculty details

Rebekah May

Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO. She currently lives in Sweden helping international brands build strategies that attract and engage consumers in the U.S. market and abroad.