UC Davis - Optimizing a Website for Search
- Offered byCoursera
Optimizing a Website for Search at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Optimizing a Website for Search at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level At least 2 years of business or marketing experience and has conducted initial keyword search activities.
- Approx. 13 hours to complete
- English Subtitles: English
Optimizing a Website for Search at Coursera Course details
- Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Optimizing a Website for Search at Coursera Curriculum
Introduction to Optimizing a Website for Google Search
Course Overview
Applying Keyword Research Introduction
Why do a Competitive Analysis?
How to Perform a Competitive Keyword Analysis
Analyzing Your Competition
Develop a Plan to Compete
Competing With Page Level Information
Dealing with Larger Sites
Mapping Keywords to Pages
Questions to Ask
Keyword Mapping Processes
Creating a Keyword Map for Clients
A Note from UC Davis
Optimizing A Website For Search
Advanced SEO Strategies
Advanced On-Page SEO
Benefits of a Competitive Content Analysis
Dissecting the Competitive Content Analysis
What Kind of Content Will Resonate with Your Customers?
Conducting an Internal Content Audit
How to Begin Your Content Analysis
Organizing and Evaluating Content
Creating a Strategy for Optimizing Content
Domain Level Content Strategy
What Makes Content Great?
Different Types of Content and How to Use Them
Creating Impactful Content
Local SEO, Part 1
Local SEO, Part 2
Local SEO
Advanced On-page SEO
Mobile/App SEO and Metrics & KPIs
Mobile/App SEO
External App Optimization
App Store Optimization
App A/B Testing
Optimizing Your Screenshots
KPIs for SEO, Part 1
KPIs for SEO, Part 2
Return on Investment (ROI)
SEO Survey Findings
Forecasting SEO Impact, Part 1
Forecasting SEO Impact, Part 2
Forecasting SEO Impact, Part 3
App SEO
App A/B Testing
Optimizing Screenshots
Forecasting SEO
Mobile/App SEO & Metrics and KPIs
Creating an SEO Campaign
Creating an SEO Campaign
Scoping an SEO Project
Proving Your Value to Potential Clients
Managing Client Expectations
Asking the Right Questions
Importance of Achieving Quick Wins
Developing SMART Project Goals
Establishing Benchmarks and Tracking Metrics
Reporting Progress to Your Client
Course Summary
Creating an SEO Campaign
Optimizing a Website for Search at Coursera Admission Process
Important Dates
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