PG Certification in Digital Marketing and Communication

4.7 /5

(11 Ratings)

Offered byupGrad
Private Institute
Estd. 2015

PG Certification in Digital Marketing and Communication
at
upGrad
Overview

Duration	198 days
Mode of learning	Online
Difficulty level	Advanced
Credential	Certificate

PG Certification in Digital Marketing and Communication
at
upGrad
Highlights

Celebrating 10 successful batches of Digital Marketing, Master 25 Digital Marketing tools, 100+ Career Transition
Specializations - Branding & Com, Marketing Analytics, Social Media & Content marketing, MICA alumni

PG Certification in Digital Marketing and Communication
at
upGrad
Course details

What are the course deliverables?

Enroll for New Batch starting from 27 Sep 2018
It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 3 specialistions. This involves a rigorous training, that will teach you all aspects of digital marketing and any specialisation you choose
PG Certification & Alumni Status of MICA, one of the leading colleges for marketing in Asia
1-on-1 Career or Business mentoring, to help you fulfill your personal objective behind joining this program
10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc
10 extensive projects where you get your hands dirty and get 1-on-1 personal feedback
Learn both from experienced MICA Faculty as well as global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc

More about this course

Indian marketing ecosystem has seen an exponential rise with social media taking tight grip over the common masses along with the traditional mainstream media. Weare at an exciting juncture in the business and economic history of India and need tomarket our products in the best way possible to compete with multiple players in the market. As more products are being launched everyday, there is an increaseddemand for qualified, well-rounded marketers to take them to the market in the most effective way
To become a successful marketer in today?s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve business goals in the process
If you are reading this, you may wish to accelerate your career in Digital Marketing.With UpGrad, we promise to equip you with the perfect mix of business acumen and technical capabilities to help you achieve exactly the same

PG Certification in Digital Marketing and Communication
at
upGrad
Curriculum

Fundamentals of Marketing

Content & Communication in the Digital Space

Digital Marketing Channels and Metrics

Designing and Building a Website

Social Media Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Display Marketing

Content Marketing

User Nurturing

Web Analytics

Growth Hacking

Defining a Robust Marketing Strategy

Additional Topics

PG Certification in Digital Marketing and Communication
at
upGrad
Entry Requirements

Eligibility criteria Up Arrow Icon

Bachelor's degree in any field

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PG Certification in Digital Marketing and Communication
at
upGrad
Students Ratings & Reviews

4.7/5

11 Ratings

4-5
8
3-4
3

SANDESH G SHINDE

PG Certification in Digital Marketing and Communication

Offered by upGrad

Learning Experience: Good platform, content was updated and latest, learnt some new skills and challenges were to complete modules on time as i a working professional

Faculty: Faculties were experienced, trained and had an in-depth knowledge of the subjects. Resources, case studies, training platform and experience was amazing. I am currently handling social media handles of the company

Course Support: It is good for freshers and people who have a work ex of around 4-5 year. For experienced professionals there is no scope or career support

Reviewed on 9 Sep 2022Read More

Nivanshi Gupta

PG Certification in Digital Marketing and Communication

Offered by upGrad

Other: I had a great learning experience. The lectures by professors and industry experts were engaging and insightful. The assignment added to my overall practical understanding of the concept

Reviewed on 21 Aug 2021Read More

Akash Andotra

PG Certification in Digital Marketing and Communication

Offered by upGrad

Other: The best part of this course is that it gives you practical expertise apart from academic excellence. I did not like the specializations made for the case studies and assignments, it should be included in the main course.

Reviewed on 23 May 2021Read More

Ayush Arora

PG Certification in Digital Marketing and Communication

Offered by upGrad

Best Decision of my life when it came to upskilling

Other: Lockdown came to existence which gave me a lot of free time. I decided to enroll for Digital Marketing as this was the right time as a lot of business would be coming online. DM course from Upgrad was a blessing in disguise and I learnt so much. I am more confident on myself than before and added a lot of value to myself!

Reviewed on 6 Apr 2021Read More

khushi

PG Certification in Digital Marketing and Communication

Offered by upGrad

upgrad is the best

Other: upgrad is the best for digital marketing you get MICA alumni status, updated curriculum, live project, 1 on 1 mentor ship and what not.

Reviewed on 19 Jan 2021Read More

View All 8 Reviews