PG Certification in Digital Marketing

4.5 /5

(21 Ratings)

Offered byupGrad
Private Institute
Estd. 2015

PG Certification in Digital Marketing
at
upGrad
Overview

Duration	198 days
Mode of learning	Online
Difficulty level	Advanced
Credential	Certificate

PG Certification in Digital Marketing
at
upGrad
Highlights

This program has been designed in collaboration with MICA Faculty & Marketing Leaders
Get Specialised in Branding & Communication, Social Media & Content Marketing, Marketing Analytics

PG Certification in Digital Marketing
at
upGrad
Course details

What are the course deliverables?

Get MICA Certified with MICA alumni Status Choose from three specialisations to get an in-depth understanding
Learn for 150+ hours in key areas such as SEM, SEO, Content, Social & Analytics taught by industry experts & MICA faculty
Apply learnings to 20+ case studies and industry projects to create integrated Digital Marketing & Communication strategies
Run live campaigns on Facebook, Google Adwords, and Display and spend real money
Get 1:1 mentoring and Career Guidance.

More about this course

It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 3 specialistions. This involves a rigorous training, that will teach you all aspects of digital marketing and any specialisation you choose
PG Certification & Alumni Status of MICA, one of the leading colleges for marketing in Asia
1-on-1 Career or Business mentoring, to help you fulfill your personal objective behind joining this program
10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc
10 extensive projects where you get your hands dirty and get 1-on-1 personal feedback
Learn both from experienced MICA Faculty as well as global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc

PG Certification in Digital Marketing
at
upGrad
Curriculum

Fundamentals of Marketing

Content and Communication in the Digital Space

Digital Marketing Channels and Metrics

Designing and Building a Website

Social Media Marketing

Search Engine Optimization

Search Engine Marketing

Display Marketing

Content Marketing

User Nurturing

Web Analytics

Growth Hacking

Defining a Robust Marketing Strategy

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PG Certification in Digital Marketing
at
upGrad
Students Ratings & Reviews

4.5/5

21 Ratings

4-5
12
3-4
7
2-3
2

Raghuvir singh

PG Certification in Digital Marketing

Offered by upGrad

Learning Experience: The course content is search engine optimization (SEO), email marketing, social media marketing, content marketing, analytics, and web design.Businesses increasingly rely on digital channels to reach and engage with customers, making digital marketing a crucial field for career growth.

Faculty: The approach of digital marketing faculty focus on theoretical concepts, while others may prioritize practical applications of digital marketing techniques. The quality and currency of these resources vary depending on the course and platform.

Course Support: Digital marketing courses can teach students the essential skills needed to succeed in the field, such as SEO, social media marketing, email marketing, content marketing, analytics, and web design.

Reviewed on 17 Mar 2023Read More

Ashutosh Kumar

PG Certification in Digital Marketing

Offered by upGrad

Learning Experience: The content and everything was nice the method was good too they gave us some practical skills but, they befire getting the course they said we will be helping you in getting a job but that.was a lie so

Faculty: As any other institutions faculty some were good and some were ok The practical approach is what i liked the most, instead of just giving theoretical knowledge they motivated us to do experiment

Reviewed on 21 Oct 2022Read More

CHENANGARI DHANUSH REDDY

PG Certification in Digital Marketing

Offered by upGrad

Other: It took 3 months to complete

Reviewed on 25 Jul 2021Read More

Manish satbir sharma

PG Certification in Digital Marketing

Offered by upGrad

Other: well digital is new demand so i learnt digital marketing and upskilled myself. learning here was more fun and interactive. all professor were very friendly and enthusiastic. help was provided where ever needed. mentor were also involved in helping in our submission.overall it was a good experience.

Reviewed on 20 Jul 2021Read More

Deeksha Gupta

PG Certification in Digital Marketing

Offered by upGrad

Other: My learning experience was great. I learnt alot of tricks and tactics. That will apply to my new Job. By this certificate, I think I am more worthable than before.

Reviewed on 23 Jun 2021Read More

View All 16 Reviews