Platform Thinking: designing a Platform
- Offered byCoursera
Platform Thinking: designing a Platform at Coursera Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Platform Thinking: designing a Platform at Coursera Highlights
- Earn a Certificate upon completion
Platform Thinking: designing a Platform at Coursera Course details
- This module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward
- The course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model
Platform Thinking: designing a Platform at Coursera Curriculum
Week 1 - Introduction to the course
Introduction
How this course works
Week 2 - Setting the baseline
Platforms as Matchmakers...and beyond
The Platforms' DNA and value creation drivers
Activity 1 - Talking with Matteo Sarzana
Additional resources
Activity 1
Week 3 - Kicking it off
Chicken and Egg paradox
Collaboration to launch a platform
From linear value chain business to a platform-based one
The Avengers and the Knowledge Platform Strategy
Additional resources
Additional resources
Additional resources
Additional resources
Week 4 - Managing it through the growth
Quantity VS Quality
Moving towards multi-sided platforms: supply-side extensions
Moving towards multi-sided platforms: transactional advertising and data trading
Activity 2 - Talking with Alessandro Cadoni
The process to implement Platform Thinking
Additional resources
Additional resources
Additional resources
Activity 2
Additional resources
Activity 3
Let's wrap up!
Quiz
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Student Forum
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Platform Thinking: designing a Platform