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Platform Thinking: designing a Platform 

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Platform Thinking: designing a Platform
 at 
Coursera 
Overview

Duration

6 hours

Start from

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Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Platform Thinking: designing a Platform
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
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Platform Thinking: designing a Platform
 at 
Coursera 
Course details

More about this course
  • This module aims to assess the starting point of creating the platform, identifying the initial set of customers and the main challenging elements to bring the design forward
  • The course aims to present the main strategies and tactics to design, launch, and manage a platform. In the end, it introduces platform thinking steps, helping established companies evolve towards a platform model

Platform Thinking: designing a Platform
 at 
Coursera 
Curriculum

Week 1 - Introduction to the course

Introduction

How this course works

Week 2 - Setting the baseline

Platforms as Matchmakers...and beyond

The Platforms' DNA and value creation drivers

Activity 1 - Talking with Matteo Sarzana

Additional resources

Activity 1

Week 3 - Kicking it off

Chicken and Egg paradox

Collaboration to launch a platform

From linear value chain business to a platform-based one

The Avengers and the Knowledge Platform Strategy

Additional resources

Additional resources

Additional resources

Additional resources

Week 4 - Managing it through the growth

Quantity VS Quality

Moving towards multi-sided platforms: supply-side extensions

Moving towards multi-sided platforms: transactional advertising and data trading

Activity 2 - Talking with Alessandro Cadoni

The process to implement Platform Thinking

Additional resources

Additional resources

Additional resources

Activity 2

Additional resources

Activity 3

Let's wrap up!

Quiz

Platform Thinking: designing a Platform
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Platform Thinking: designing a Platform
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