Podcast and Radio Audio Marketing with Advertising Week

Offered byFutureLearn

Podcast and Radio Audio Marketing with Advertising Week
at
FutureLearn
Overview

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Credential	Certificate

Podcast and Radio Audio Marketing with Advertising Week
at
FutureLearn
Highlights

Duration 2 weeks
Weekly study 3 hours
Included in an ExpertTrack Course 3 of 4

Podcast and Radio Audio Marketing with Advertising Week
at
FutureLearn
Course details

Skills you will learn

Sales Content marketing Advertising Marketing Marketing Planning Business Development Branding

More about this course

With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.
Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns.
Identifying how to create the right marketing content for podcast and radio is an extremely valuable skill for marketers today.
Taking examples and insights from brands who have gotten it right, this course will help you identify what type of audio marketing works for different organizations and why.
You'll hear from Auto-glass on how it identified a user need which transformed their radio ads, and from Garnier on why it collaborated with KISS FM to launch a new product.
The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.
With access to interviews from Spotify and Zendium, you'll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.
By the end of the course, you'll be able to identify which type of audio marketing format from radio ads to branded audio content is right for your organization, and feel confident to use customer insights to formulate a targeted audio content marketing plan.