John Hopkins University - Pricing Strategy in Practice
- Offered byCoursera
Pricing Strategy in Practice at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Pricing Strategy in Practice at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Pricing Strategy in Practice at Coursera Course details
- In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price?and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses?from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics?you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Pricing Strategy in Practice at Coursera Curriculum
Retail Market Dynamics
Pricing Specialization Overview
Three Lenses
Course Overview
Developing the Three Lens Framework
Using the Three Lenses
Knowledge Is Not Enough
Case Introduction
Assignment 1 Introduction
Review: Basic Metrics of Pricing: Margins and Markups
Calculating Power Usage and Cost
Assignment Debrief: Superbulb Failure
Assignment Debrief: LED Price Considerations
Assignment Debrief: Retailer Margin Justification
Assignment Debrief: Customer Economics
The Myth of the Invisible Hand
Course Overview & Requirements
Survey
Philips: Pricing the LED Bulb (A)
Week 1 Case Questions
Case-based Learning at Darden
Superbulb Economics
LED Price Considerations
Customer Economics
Customer Value and Conjoint Analysis
Assignment 2 Introduction
Conjoint Analysis: Steps 1 ? 3
Conjoint Analysis: Step 4 and Product Preferences
Attribute Trade-offs
Attribute Importances
Conjoint Analysis: Willingness to Pay
Assignment Debrief: Learning about the Market Using Conjoint Analysis
Assignment Debrief: Calculating WTP Using Conjoint
Week 2 Case Questions
Learning about the Market
Calculating WTP Using Conjoint
Price Recommendation
Assignment 3 Introduction
Assignment 3 Debrief
Curveball
Assignment 4 Introduction
Signaling Games
Extensive Form Signaling Games
Gas Wars and Takeaways
Competitor Pricing Models
Competitive Price Moves: Understand Competitive Dynamics
Competitive Price Moves: Assess Your Options
Competitive Price Moves: Choose and Execute Best Move
Price Wars
Assignment 4 Debrief
The Three Lenses Across Industries
The Art and Science of Pricing
A Career in Pricing
Why I Love Pricing
Course Conclusion
Philips: Pricing the LED Bulb (B)
Week 4 Case Questions
Responding to Competitor Moves
Pricing Strategy in Practice at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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