Centre for Online Education - Principles of Marketing

Offered bySwayam

Principles of Marketing
at
Swayam
Overview

Describe how marketing creates value for the consumer, the company, and society as a whole

Duration	16 weeks
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Principles of Marketing
at
Swayam
Highlights

Earn a certificate from IGNOU
Learn from industry experts

Principles of Marketing
at
Swayam
Course details

Skills you will learn

Marketing Research Sales Advertising Services Marketing Marketing Branding

Who should do this course?

Individuals preparing for careers in marketing, advertising, public relations, or sales who need foundational knowledge in marketing principles
Current marketing professionals looking to update their skills and knowledge in modern marketing practices and strategies
Individuals responsible for product development and management who need to align their strategies with market needs and consumer preferences

What are the course deliverables?

Understand the core concepts of marketing and its role in today's business world
Identify the customer as the cornerstone of marketing and understand how to meet their needs and wants
Explain the concept of market segmentation and targeting, and how businesses can focus their marketing efforts on specific customer groups
Grasp the marketing mix (often referred to as the 4Ps) and how businesses use it to create value for their customers

More about this course

This course enables learners to understand the fundamentals of marketing concept, Its role in any business organisation
It also enables learners to get acquainted with 'Marketing mix-elements and the strategies and principles underlying the modern marketing practices
After doing this course learners would be able to demonstrate their comprehension of marketing concepts and knowledge by applying those in their exams, case studies discussions, presentations assignments/Project
The assignments/projects would enable students to apply the marketing concepts and marketing mix elements practically

Principles of Marketing
at
Swayam
Curriculum

Week 1: Marketing and Marketing Environment

Unit 1: Nature and scope of Marketing

Unit 2: Marketing Environment

Week 2: Segmentation Targeting and Positioning

Unit 3: Markets and Market Segmentation

Week 3: Consumer Behaviour

Unit 4: Consumer Behaviour

Week 4: Product

Unit 5: Product, concept and classification

Unit 6: New Product Development

Week 5: Product decision

Unit 7: Branding and Packaging

Unit 8: Objectives and Methods

Unit 9: Discount and allowances

Week 6: Pricing

Week 7: Pricing

Week 8: Pricing

Week 9: Regulation of prices

Unit 10: Regulation of prices

Week 10: Distribution

Unit 11: Channels of Distribution-I

Unit 12: Channels of Distribution-II

Week 11: Distribution

Unit 13: Physical Distribution

Week 12: Promotion

Unit 14: Promotion Mix

Unit 15: Personal selling and sales promotion

Week 13: Promotion

Unit 16: Advertising and Publicity

Week 14: Services marketing

Unit 17: Services Marketing

Week 15: Rural Marketing

Unit 18: Rural Marketing

Week 16: Emerging Trends in Marketing

Unit 19: Emerging issues in Marketing

Principles of Marketing
at
Swayam
Faculty details

Dr. Anupriya Pandey

Instructor has Fifteen years of experience in Teaching, Training, Research and Consultancy. Special Area of interest is Entrepreneurship . She has contributed in the area of marketing by way of teaching , writing research papers and writing Self Instructional reading Material. She has conducted several national / international training priogrammes for teachers and trainers which includes two weeks National Faculty Development Program (FDP) in entrepreneurship supported by NSTEDB, Department of science and technology , Government of India and six weeks International Faculty Development Programme (FDP) in Entrepreneurship, Sponsored by Indian Technical and Economic Cooperation (ITEC), ministry of external affairs, government of India, New Delhi as Programme Director . Gave consultancy to MSMEs as an Enterprise development Specialist, Cluster Development Initiatives, IL&FS.