University of Colorado Boulder - Product Innovation Management 

Course Introduction

Course Overview & Mechanics

Module 1 Introduction

The 4 or 5 Ps of Marketing

Pricing Strategies — Part 1

Pricing Strategies — Part 2

Market Adoption Rates

The Beachhead Market

Creating a Marketing Brochure

Welcome and Where to Find Help

Tri-Fold Example: Northwind Traders PPT Template

Tri-Fold Example: Margies Travel PPT Template

Tri-Fold Example: Northwind Traders PDF

Tri-Fold Example: Margies Travel PDF

Marketing 101

Product Challenge #1: Creating a Marketing Brochure

Introduce Yourself!

Module 2 Introduction

Building the Business Case — Part 1

Building the Business Case — Part 2

Overview of Discounted Cash Flow Analysis

Net Present Value

The Internal Rate of Return

The Payback Period

Forecasting Future Sales — The Bass Model Part 1

Forecasting Future Sales — The Bass Model Part 2

NPV, IRR and Payback Period

Marketing Challenge

Module 3 Introduction

The Proposal Presentation — Part 1

The Proposal Presentation — Part 2

Your Final Project

Practical Challenge #2: Creating a Physical Prototype

Module 4 Introduction

Introduction to the Circular Economy

The Three Principles of the Circular Economy

The Butterfly Diagram — Part 1

The Butterfly Diagram — Part 2

Sandra Goldmark and her TED Talk

Circular Solutions and the EMF

Module 5 Introduction

The Sustainability Imperative

Welcome to the Anthropocene

Now Some Good News

Sustainability Defined

Sustainability and Product Development — Part 1

Sustainability and Product Development — Part 2

Course Wrap-Up

Carbon Trust — Continental Clothing Carbon Case Study