Product Management: Foundations & Stakeholder Collaboration
- Offered byCoursera
Product Management: Foundations & Stakeholder Collaboration at Coursera Overview
Duration | 15 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Product Management: Foundations & Stakeholder Collaboration at Coursera Highlights
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Product Management: Foundations & Stakeholder Collaboration at Coursera Course details
- What you'll learn
- Apply essential communication and collaboration skills critical to product success
- Develop interpersonal and business skills essential for product management
- Analyze various product management communication challenges and identify the impact of communication styles
- Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations
- Product managers play a crucial role in driving the development and success of a product, serving as a critical link between customers, stakeholders, and the development team.
- They are responsible for understanding market requirements, defining product objectives and features, and overseeing the entire product lifecycle from conception to its release. This course will provide you with valuable skills in fostering productive collaborations, engaging stakeholders effectively, and enhancing communication abilities. You will learn about Kotler's Five Levels of product and market segmentation. In addition, you'll explore the product manager's role in business development, SWOT analysis, and Porter's Five Forces Model for market assessment. The course also helps you understand the concepts of innovation and ideation and equip you with crucial skills for effective communication and teamwork in the field of Product Management. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project.
- This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.
Product Management: Foundations & Stakeholder Collaboration at Coursera Curriculum
Product Management Communication and Collaboration Fundamentals
Course Introduction
Product Management PC Overview
What is Product Management?
Communication and Collaboration Essentials
Goal Setting
Expert Viewpoints: Collaboration and Goal Setting
The Elevator Pitch
The 5 Dysfunctions of a Team
Expert Viewpoints: The Five Dysfunctions
Key Product Manager Communication and Interpersonal Skills
Expert Viewpoints: Messaging
Facilitation and Brainstorming
Influencing without Authority
Expert Viewpoints: Influencing
Problem Solving and Decision Making
Product Management Course Overview
Course Syllabus
Goal Setting Checklist
Module 1 Summary: Product Management Communication and Collaboration Fundamentals
Practice Quiz: Effective Collaboration and Stakeholder Engagement
Practice Quiz: Communication Skills Inventory
Module 1 Graded Quiz: Product Management Communication and Collaboration Fundamental
Five dysfunctions of a team
Influencing for Goals
Product Management Challenges
How to Make the Most from this Course
Hands-on Lab: Develop an Elevator Pitch
Hands-on Lab: Resolve Issues through Effective Communication
Glossary: Product Management Communication and Collaboration Fundamentals
Business Development and the Product Manager
Kotler’s Five Levels of a Product
Expert Viewpoints: Product Development
Market Segmentation
Expert Viewpoints: Product Benefits
The Ansoff Matrix
Business Development
Expert Viewpoints: Business Development
Product Planning and Development Strategy
Porter’s Five Forces Model
Expert Viewpoints: Product Planning and Strategy
Module 2 Summary: Business Development and the Product Manager
Practice Quiz: Product Levels and Market Segmentation
Practice Quiz: Product Management Business Development and Strategy
Graded Quiz: Business Development and the Product Manager
Product Development
Product Planning and Development
Hands-on Lab: Five Forces Model
Glossary: Business Development and the Product Manager
Driving Strategy and Innovation
Four Types of Innovation and the Innovation Process
Innovation Methodologies
Expert Viewpoints: Product Manager Innovation
Innovation and Ideation Challenges
Analytical and Abstract Thinking Skills
How Do the Roles of the Product Manager and Business Analyst Relate?
Expert Viewpoints: The Business Analyst
General Management Skills and Organizational Skills
Module 3 Summary: Driving Strategy and Innovation
Practice Quiz: Innovation and Ideation
Practice Quiz: Analytical and General Management Skill Requirements
Graded Quiz: Driving Strategy and Innovation
Evaluating Your Potential
Organizational Skills
Hands-on Lab: Product Management Skills Evaluation
Glossary: Driving Strategy and Innovation
Understanding Communication Styles
Situational Communication
Communication Styles
Expert Viewpoints: Communication Styles
Trust and Your Communication Style
Expert Viewpoints: Communication and Trust
Team Communication and the Tuckman Ladder
Expert Viewpoints: Team Building
Communicating to the Public
Public Relations and Media Planning
Module 4 Summary: Understanding Communication Styles
Practice Quiz: Communication Challenges and Styles
Practice Quiz: Communication Style and the Team
Graded Quiz: Understanding Communication Styles
Peer Insights
Strengths and Weaknesses
Team Management
Hands-on Lab: Assess your Communication Style
Hands-on Lab: Marketing Collateral
Glossary: Understanding Communication Styles
Course Summary and Final Assessment
Product Management: Foundations & Stakeholder Collaboration at Coursera Admission Process
Important Dates
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Product Management: Foundations & Stakeholder Collaboration