Product Management: Initial Product Strategy and Plan
- Offered byCoursera
Product Management: Initial Product Strategy and Plan at Coursera Overview
Duration | 18 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Product Management: Initial Product Strategy and Plan at Coursera Highlights
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Product Management: Initial Product Strategy and Plan at Coursera Course details
- What you'll learn
- Identify the product concept using tools and techniques
- Perform a product external assessment and internal assessment and record your findings in a SWOT template
- Analyze market and solution requirements and develop a market requirements document (MRD)
- Develop a product roadmap and perform a financial analysis using a business case
- A Product Manager's role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions. This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document. The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project.
- This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.
Product Management: Initial Product Strategy and Plan at Coursera Curriculum
Product Conception and Planning Overview
Course Introduction
Overview of the Product Management Lifecycle
Product Concept Identification
Expert Viewpoints: Product Identification
Performing the Product Concept External Assessment
Performing the Product Concept Internal Assessment
Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)
Product Strategy Options
Expert Viewpoints: Product Strategy Prioritization
Product Concept Document
Expert Viewpoints: Gaining Product Concept Approval
Course Overview
Module 1 Summary: Product Conception and Planning Overview
Practice Quiz: Product Internal and External Analysis
Practice Quiz: Developing Product Strategy Options and The Product Concept
Module 1 Graded Quiz: Developing Product Strategy Options and The Product Concept
Discussion Prompt: Product Concept Identification
Discussion Prompt: Prioritizing Product Strategy Options
Course Syllabus
How to Make the Most from this Course
Reading: Strengths, Weaknesses, Opportunities, and Threats (SWOT)
Hands-on Lab: Perform a Product SWOT
Reading: Prioritizing Product Strategy Options
Reading: Product Concept Document Development Checklist
Reading: Product Concept Document Approval
Hands-on Lab: Develop a Product Concept Document
Module 1 Glossary: Developing Product Strategy Options and The Product Concept
Product Concept Identification
Establishing the Team
Expert Viewpoints: Building the Team
Screencast Video: Project Charter Contents
Expert Viewpoints: The Product Management Project Charter
Market Investigation Overview
The Market Problem and Competitive Analysis
Expert Viewpoints: The Competitive Analysis
Market Requirements Document (MRD)
Solution Investigation
Expert Viewpoints: Solution Investigation
Module 2 Summary: Product Concept Identification
Practice Quiz: Investigation Phase: Establish the Team and Develop Initial Project Charter
Practice Quiz: Investigation Phase: Perform Market Investigation and Investigate the Solution
Module 2 Graded Quiz: The Product Conceive Investigation Phase—Team, Charter, Market, and Solution Analysis
Discussion Prompt: Building the Team
Discussion Prompt: Review Personas
Reading: Building the Team Checklist
Reading: The Tuckman Ladder
Reading: Developing the Initial Project Charter
Hands-on Lab: Develop an Initial Project Charter
Reading: Review Personas
Hands-on Lab: Develop a Market Requirements Document
Module 2 Glossary: The Product Conceive Investigation Phase—Team, Charter, Market, and Solution Analysis
Product Concept Investigation
Market Feedback
Expert Viewpoints: Market Feedback
Develop the Product Marketing Strategy
Create a Preliminary Launch Strategy
Expert Viewpoints: Risk Management
Overview of Project Charter
Create a Preliminary Business Case
Expert Viewpoints: Product Business Case Development
Expert Viewpoints: Exiting the Conceive Phase
Module 3 Summary: Product Concept Investigation
Practice Quiz: Investigation Phase: Obtain Market Feedback and Develop a Marketing Strategy
Practice Quiz: Updating the Project Charter and Developing the Initial Product Business Case
Module 3 Graded Quiz: Product Concept Investigation
Discussion Prompt: Product Vision
Discussion Prompt: Project Charter
Reading: The Product Vision
Reading: Business Case Format
Reading: Exiting the Conceive Phase
Hands-on Lab: Develop a Preliminary Business Case
Module 3 Glossary: Product Concept Investigation
Product Plan Phase
Plan Phase Activity Groups
Expert Viewpoints: Product Planning
Screencast Video: Illustrate a Product Roadmap
Expert Viewpoints: Product Roadmaps
Creating the Product Development Plan
Expert Viewpoints: Development Planning
Marketing Plan Activities
Screencast Video: Illustrate Key Financial Components of a Business Case
Module 4 Summary: Product Plan Phase
Practice Quiz: Product Plan Phase Introduction
Module 4 Graded Quiz: Product Plan Phase
Discussion Prompt : Product Planning
Introduce the Plan Phase of Product Management
Reading: Product Definition Activities
Hands-on Lab: Develop a Product Roadmap
Reading: Functional Plans
Reading: Business Case Updates
Hands-on Lab: Complete a Financial Analysis
Module 4 Glossary: Product Plan Phase
Course Summary and Final Assessment
Product Management: Initial Product Strategy and Plan at Coursera Admission Process
Important Dates
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Product Management: Initial Product Strategy and Plan