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Protecting Business Innovations via Copyright 

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Protecting Business Innovations via Copyright
 at 
Coursera 
Overview

Duration

13 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Protecting Business Innovations via Copyright
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Beginner Level
  • Approx. 13 hours to complete
  • English Subtitles: French, Portuguese (European), Chinese (Simplified), Russian, English, Spanish
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Protecting Business Innovations via Copyright
 at 
Coursera 
Course details

Skills you will learn
More about this course
  • Protecting Business Innovations Via Copyright
  • Watch Course Overview: https://youtu.be/mUja4iwbrTE
  • Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software.
  • This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
  • Other courses in the Protecting Business Innovations series:
  • 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
  • 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
  • 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
  • 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
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Protecting Business Innovations via Copyright
 at 
Coursera 
Curriculum

Introduction to Copyright

Welcome to Protecting Business Innovations!

1.1 Introduction to copyright overview

1.2 What is copyright?

1.3 How do I get copyright?

1.4 What is excluded?

1.5 Idea vs. expression

1.6 The rights granted

1.7 The infringement

1.8 Proof of infringement

1.9 Introduction to copyright summary

Course outline

Assignments and grading

Introduction to copyright quiz

Copyright Limitations

2.1 Copyright limitations overview

2.2 What is fair use?

2.3 How does fair use apply?

2.4 Why might it be unfair?

Ask Teddy! A fair use Q&A section.

2.5 What are other copyright limitations?

2.6 Expired copyright

2.7 Entertainment protection risks

2.8 More copyright limitations

2.9 Copyright limitations summary

HKUST Live Class Discussion on Amazon topic

Instructions for this section

View Live Class Discussion on Amazon topic

Copyright limitations quiz

Derivative Work & Parody

3.1 Derivative work & parody overview

3.2 What is derivative work?

3.3 Is translation allowed?

3.4 Derivative work examples

3.5 What is parody?

3.6 Parody examples

3.7 More fun examples (Optional)

3.8 Successful Parody

3.9 Failed Parody

3.10 Derivative work & parody summary

Locate external links to this week's examples

Derivative work & parody quiz

Protecting Software Innovations

4.1 Protecting software innovations overview

4.2 How to protect software innovations?

4.3 How does DMCA affect rights?

4.4 DMCA examples

4.5 How is "look & feel" protected?

4.6 Business software & employment issues

4.7 Protecting software innovations summary

Live HKUST class discussion on Digiarty

Final Exam

Course summary

Please rate this course!

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Final exam

Post course feedback

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Protecting Business Innovations via Copyright
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Coursera 

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