Protecting Business Innovations via Strategy
- Offered byCoursera
Protecting Business Innovations via Strategy at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Protecting Business Innovations via Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 11 hours to complete
- English Subtitles: English
Protecting Business Innovations via Strategy at Coursera Course details
- Protecting Business Innovations Via Strategy
- Watch Course Overview: https://youtu.be/mUja4iwbrTE
- Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
- (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules
- This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
- Other courses in the Protecting Business Innovations series:
- 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
- 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
- 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
- 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
Protecting Business Innovations via Strategy at Coursera Curriculum
Resource based Strategy
Welcome to Protecting Business Innovations!
1.1 Course & week 1 overview
1.2 Resource Based Strategy
1.3 Economies of Scale
1.4 Network Externalities
1.5 Access to Resources
1.6 Access to Markets & Customers
1.7 Knowledge as Advantage
1.8 Resource Based Strategy Summary
Course Outline
Assignments & Grading
Introduction to Strategy Quiz
Move Fast or Get Passed
2.1 Move Fast or Get Passed Overview
2.2 Continuous Innovation
2.3 Intel vs AMD
2.4 Franchising
2.5 Alliances, Joint Venture & Licensing
2.6 The Love-Hate Relationship
2.7 International Strategy
2.8 Tesla is Going Global
2.9 Move Fast or Get Passed Summary
Move Fast or Get Passed Quiz
E-Commerce Strategy
3.1 E-commerce Strategy Overview
3.2 Global Cyber Law
3.3 Mice & Elephants
3.4 Contracts Online
3.5 Terms & Conditions
3.6 E-commerce Strategy Summary
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce
e-Commerce quiz
Changing the rules
4.1 Changing the Rules Overview
4.2 Pricing Strategy
4.3 Big Data & Analytics @ Capital One
4.4 Most Profitable Song
4.5 Pricing of Drugs
4.6 Why no Coca-Cola at Pizza Hut?
4.7 Changing the Rules Summary
4.8 Course Summary
(Optional) Documentary of the "Happy Birthday Song"
(Optional) Readings & videos on "Pricing of Drugs"
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