UCT GSB - Public Relations

Public Relations
at
GetSmarter
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of examining a variety of public relations

Update your current skill set and advance your career
Latest techniques and tactics for effective PR practice in a digital age.
Earn a certificate
Industry experts to provide a practical, industry lens on the world's leading university subjects.

Skills you will learn

What are the course deliverables?

Learn how to master the strategic management of a brand, business, organisation or individual?s reputation among its key stakeholders
Define customer's expectations, and put crisis management plans into place
How to create resonating messages across channels to control image, audience perception and drive influence or call-to-action
How to develop influential relationships with stakeholders and the media, within the context of the changing modern communications landscape

More about this course

This public relations course will ensure you are recognised as an industry expert whilst providing you with a functional communication and management skill setAs the communications landscape continues to evolve, businesses and brands are increasingly relying on professionals with modern public relations skills to control their public image in a largely uncontrollable space and to assist in positively impacting the bottom line. This 10-week course offers the perfect opportunity to advance or launch a career in public relations, through learning about the latest techniques and tactics for effective PR practice in a digital age.