University of California, Davis - Qualitative Research
5.0 /5- Offered byCoursera
Qualitative Research at Coursera Overview
Duration | 15 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Qualitative Research at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Market Research Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level At least 2 years business experience.
- Approx. 15 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Qualitative Research at Coursera Course details
- In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis.
- Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project.
- Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants.
- Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving.
- Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research.
- Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program.
Qualitative Research at Coursera Curriculum
Getting Started and Qualitative Research
Course Introduction
Qualitative Market Research Introduction
Essential Components of Qualitative Research
Choosing Qualitative Research in the Market Research Process
Choosing Qualitative Research in a Business Case Scenario
Common Qualitative Research Methods (Part 1): Background, Observational, and Panel Research
Common Qualitative Research Methods (Part 2): In-Depth Interviews and Focus Groups
Limitations and Risk of Qualitative Market Research: Accept Limitations, Mitigate Risks, and Communicate Both
Good and Bad Qualities for Conducting Qualitative Research
Begin Qualitative Investigation of a Problem or Project
A Note from UC Davis
The #1 Focus Group Moderator in the World
Get Started with Qualitative Research Checklist
Module 1 Quiz
Design Qualitative Instruments and Plan Recruiting
Design Qualitative Instruments and Plan Recruiting Introduction
Best Practices for Writing Questions and Probes
Topic Saturation
Process for Qualitative Research and Conducting In-Depth Interviews
Assessing Questions by Topics and Sequence
Designing a Moderator Guide
Designing a "Screener" or Screening Questionnaire
Recruitment Planning and Best Practices
Various Ways to Recruit for Qualitative Research
Video: Focus Group Research 2007 BBQ Sauce Fliptop
Suggested Activity: Begin Moderator Guide
Suggested Activity: Create a Screener
Sample Flier for Cellphone Focus Group
Sample Confirmation Letter
Review Instructor's Moderator Guide
Module 2 Quiz
Conduct a Focus Group
Introduction to Focus Groups: From Design to Implementation
The Purpose and Objectives of a Focus Group
Recruiting for a Focus Group
Getting the Right Participants to Show Up
Introduction to Focus Groups
Icebreakers and Introductions
Inviting Others to Contribute
Collecting Thoughts on a Flipchart
Guiding Them to Prioritize
Dealing with a Rambler
Pair Talking to Each Other
Allowing Group to Redirect Your Plan
Guiding Conversation as It Takes Its Course
Everyone Talking at Once
Handling a Debate
Concluding Remarks
Quirk's: The Focus Group Bill of Rights
Quirk's: Dispelling the Myths about Focus Groups
Module 3 Quiz
Analyze, Interpret and Communicate Qualitative Market Research Data
Analyze, Interpret, and Communicate Qualitative Market Research Data Introduction
Focus Group Transcription: Process and Options
Interpreting Focus Group Notes
Analyzing Qualitative Data
Components of a Focus Group Report
Writing a Focus Group Report
Bridging from Qualitative to Quantitative Research
Course Summary
Focus Group Report Example
Module 4 Quiz
Qualitative Research at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Qualitative Research at Coursera Students Ratings & Reviews
2 Ratings- 4-52
Student Forum
Anything you would want to ask experts?
Useful Links
Know more about Coursera
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics