University of California, Davis - Quantitative Research
- Offered byCoursera
Quantitative Research at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Quantitative Research at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Market Research Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
- Approx. 16 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Quantitative Research at Coursera Course details
- In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
- Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.
- Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.
- Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix.
- Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
- Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
Quantitative Research at Coursera Curriculum
Getting Started and Preparing to Design a Quantitative Survey for Market Research
Course Introduction
Introduction to Preparing to Design a Quantitative Survey for Market Research
Identifying Business Objectives
Assessing Suitability of Quantitative Research
Building On Qualitative Findings to Inform a Quantitative Survey
Introduction to Various Types of Quantitative Surveys
Online Surveys
Telephone Surveys
In-Person Surveys
Direct Mail Surveys
Steps to Design and Implement a Survey - Part 1
Steps to Design and Implement a Survey - Part 2
Recognizing and Avoiding Common Pitfalls
A Note From UC Davis
Back to Basics: Six Essential Skills for Telephone Interviewing
Qualtrics: 10 Tips for Building Effective Surveys
6 Common Survey Writing Mistakes in Market Research
Module 1 Quiz
Designing and Implementing a Quantitative Survey
Introduction to Designing and Implementing a Quantitative Survey
Delineating the Market Segment
Selecting the Survey Methods
Maximizing Response Rates
Maximizing Response Rates: Administering a Survey
Maximizing Response Rates: Level of Trust
Selecting Appropriate Sample Sources
Determining Appropriate Sample Size
Designing a Questionnaire
Designing Appropriate Response Options
Performing Quality Control
Pre-Testing Your Survey
Quirk's: What Everyone Needs to Know About Sampling
Sample Size Calculator
7 Tips for Good Survey Questions
Qualtrics Resources
Module 2 Quiz
Analyzing a Survey
Analyzing a Survey Introduction
Reviewing Your Data and Looking for Errors
The Importance of Scales
Descriptive Analysis: Nominal Data
Descriptive Analysis: Ordinal and Interval Data
Inferential Analysis: Confidence Interval
Testing Hypotheses, Part 1: Overview
Testing Hypotheses, Part 2: An Example Application
Association Analysis: Comparing Groups of People
Association Analysis: Chi-Square Test
Association Analysis: Correlation Analysis
Causal Analysis
Making Sense of Survey Data
Sampling and Samples
Datasets for Module 3 Lectures
Sampling Activity
Scales Practice Activity
Descriptive Analysis Activity
Statistical Analysis Practice Activity
Causal Analysis Practice Activity
Module 3 Quiz
Assess Approaches and Interpret Quantitative Study Results
Assess Approaches and Interpret Study Results Introduction
Regression and Errors
Multiple Variables
Using Multiple Variables
Multiple Regressions: Understanding What Drives Pricing
Binary Regression
Segmentation and Cluster Analysis
Factor Analysis
Conjoint Analysis
Course Summary
Using Multiple Variables Dataset
Regression Analysis
Quantitative Data Analysis Techniques for Data-Driven Marketing
Anscombe's Quartet
Multiple Regressions Practice Activity
Module 4 Quiz
Quantitative Research at Coursera Admission Process
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