QMUL - Reimagining Consumer Experience
- Offered byCoursera
Reimagining Consumer Experience at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Reimagining Consumer Experience at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Digital Consumer Search and Marketing Specialization
- Beginner Level Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
- Approx. 14 hours to complete
- English Subtitles: English
Reimagining Consumer Experience at Coursera Course details
- In this course, you will focus on the implementation and practice of a connected digital marketing strategy.
- By the end of this course, you will have developed your understanding of key topics such as:
- Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and
- affiliate marketing.
- You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
- Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.
- In the end-of-course assignment, you will relate your knowledge in a real-life context with an analysis of a company's successful digital marketing strategy.
- Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.
Reimagining Consumer Experience at Coursera Curriculum
Week 1
Marketing Automation
Conflict in Online Communities
Sales Funnel
Sales Funnel Efficiency
Delivering a Connected Consumer Experience
Marketing Automation: Uses and Hurdles
Conflict Resolution in Online Communities
The Role of Sales Funnel in Digital Marketing
Sales Funnel: How it Works Across Different Stages
Drafting Content for the Sales Funnel
Delivering a Connected Consumer Experience
Conflict in Online Communities
Addressing Conflict
Sales Funnel
Stages of the Sales Funnel
Week 2
Search Engine Marketing: An Introduction
Search Engine Optimisation
Paid Search Marketing
Online Public Relations
Search Engine Marketing
Search Engine Ranking Forces
Managing and Implementing SEO
Paid Search Marketing
Pros and Cons of Paid Search Marketing
Online Public Relations and Influencer Relationship Management
Search Engine Marketing
Search Engine Optimization
Search Engine Marketing
Paid Search Marketing
Online Public Relations
Week 3
Assessing the Influence of Influencers
Managing Affiliate Marketing: Affiliate Networks
Online Sponsorships
Programmatic Advertising
Affiliate Marketing
Types of Affiliate Marketing
Pros and Cons of Affiliate Marketing
Interactive Display Advertising
Pros and Cons of Online Ads
Planning and Managing Ad Campaigns
Types of Affiliate Marketing
Pros and Cons of Affiliate Marketing
Affiliate Marketing
Online Sponsorship & Display Advertising
Digital Ad Campaigns
Display Advertising
Week 4
Email Marketing
Social Media and Viral Marketing
E-commerce Support: Offline Promotion
Traffic Building
Opt-in Email Marketing: Digital Consumer Acquisition
Opt-in Email Marketing: Prospect Conversion & Consumer Retention
Social Media, Viral & E-word of Mouth Marketing
Offline Communications to Support E-commerce
Mobile Marketing
Direct Marketing
Course Review
Email Marketing
Social Media and Viral Marketing
Viral Marketing
E-commerce and Mobile Marketing
Traffic Building
Course Review
Reimagining Consumer Experience at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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