Relationship Management and Business Development
- Offered byCoursera
Relationship Management and Business Development at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Relationship Management and Business Development at Coursera Highlights
- Earn a certificate from
Starweaver - Add to your LinkedIn profile
- August 2023
- 5 quizzes, 1 assignment
Relationship Management and Business Development at Coursera Course details
- What you'll learn
- Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
- Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
- Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
- Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
- Welcome to the "Relationship Management and Business Development" course! Building and managing relationships is a crucial skill set for driving business growth and development. In this course, you will learn effective strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and business partners.
- Throughout the course, we will explore essential topics such as networking, rapport building, and effective communication in a business context. You will develop the skills needed to leverage relationships to create business opportunities and establish long-term partnerships. By reviewing key concepts, examining real-world applications, and analyzing practical examples, you will gain valuable insights into relationship management best practices.
- This course is specifically designed for front-line, junior to mid-level supervisors, and managers who play a pivotal role in developing business opportunities and achieving commercial outcomes across a diverse range of organizations. Whether you work in sales, business development, or a related field, this course will provide you with the knowledge and skills to excel in driving business growth.
- Participants should have a minimum of 3-5 years of experience in roles that involve developing business opportunities, sales efforts, and achieving commercial outcomes in various types of for-profit organizations. This course will build upon your existing experience and equip you with additional strategies and techniques to enhance your relationship management capabilities.
- Join us in this course to enhance your relationship management skills, establish meaningful connections, and contribute to the growth and success of your organization. Get ready to unlock new opportunities and forge valuable professional relationships.
Relationship Management and Business Development at Coursera Curriculum
Relationship Management and Business Development
Introduction to instructor and course overview
Relationship management and its significance in driving business development
Key principles and strategies for effective relationship management
Identifying the role of sales and commercial agents in building and managing relationships
Techniques for identifying potential clients, stakeholders, and business partners
Targeting and segmenting your market effectively
Proactive networking and relationship-building approaches
Leveraging digital platforms and social media for relationship cultivation
Importance of rapport building in business relationships
Building trust and credibility with clients and stakeholders
Effective communication techniques for business contexts
Active listening and empathy in relationship management
Developing a client-centric mindset
Effective cross-selling and upselling techniques
Nurturing long-term partnerships for repeat business
Relationship management best practices and success stories
Techniques for maintaining client loyalty and customer satisfaction
Continuous learning and adaptation in relationship management
Developing a personal action plan for implementing relationship management best practices
Conclusion and course evaluation
Commitment to applying relationship management skills in daily activities
Welcome to the course
Role-playing exercises to practice rapport-building and communication skills
Recommended reading and podcasts
Relationship management, key principles and strategies
Strategies for Identifying and cultivating relationships
Rapport building and effective communication
Leveraging relationships for business opportunities
Best Practices in relationship management
Final assessment
Relationship Management and Business Development at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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