UPenn - Removing Barriers to Change
- Offered byCoursera
Removing Barriers to Change at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Removing Barriers to Change at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 6 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Removing Barriers to Change at Coursera Course details
- What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you?ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you?ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Removing Barriers to Change at Coursera Curriculum
Module 1 - The Challenge of Change
The Challenge of Change
Getting People to Change
The REDUCE Framework
Module 1 Lecture Slides
Module 1 Quiz
Module 2 - Removing Reactance and Endowment
Reactance - How Warnings Become Recommendations
Need for Freedom and Autonomy
Provide a Menu
Ask, Don't Tell
Highlight a Gap
Endowment - Staying Put Feels Costless
Surface the Cost of Inaction
Burn the Ships
Frame New Things as Old
Module 2 Lecture Slides
Module 2 Quiz
Module 3 - Overcoming Confirmation Bias and Uncertainty
Distance - Too Far from Their Backyard, People Tend to Disregard
Confirmation Bias
The Movable Middle
Ask for Less
Switch the Field to Find an Unsticking Point
Uncertainty - Easier to Try, More Likely to Buy
Harness Freemium
Shrink Upfront Costs
Drive Discovery
Make it Reversible
Module 3 Lecture Slides
Module 3 Quiz
Module 4 - The Importance of Corroborating Evidence
Corroborating Evidence - Some Things Need More Proof
Who Else to Involve
When to Space Corroborative Evidence Over Time
How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale
Course Conclusion
Module 4 Lecture Slides
Module 4 Quiz
Removing Barriers to Change at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?