QMUL - Reshaping Consumer Search
- Offered byCoursera
Reshaping Consumer Search at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Reshaping Consumer Search at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Digital Consumer Search and Marketing Specialization
- Beginner Level Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
- Approx. 14 hours to complete
- English Subtitles: English
Reshaping Consumer Search at Coursera Course details
- In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
- By the end of this course, you will have developed your understanding of key topics such as; the
- importance of a digital marketing strategy, the effects of digital disruptors, SWOT analysis in digital marketing, segmentation, targeting and positioning as well as the role of the marketing mix in digital marketing strategy.
- Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.
- You will have the opportunity to apply your knowledge by creating your own digital marketing strategy plan in the end-of-course assignment.
- Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.
Reshaping Consumer Search at Coursera Curriculum
Week 1
Effects of Digital Disruptors
Digital Marketing Strategy Development
SWOT Analysis in Digital Marketing: A Focused Approach
Successfully Connecting with the Target Market
Scope and Importance of Digital Marketing Strategy
Digital Transformation and Digital Marketing Activities
Internal Audit for Digital Marketing Activities
Digital Revenue: Metrics
Setting Goals for Digital Marketing
Segmentation, Targeting and Positioning: An Initial Approach
Digital Marketing Strategy
Digital Marketing Strategy
Elements of a Digital Marketing Strategy
Digital Revenue: Metrics
Target Market Strategy
The Role of Target Market Strategy
Week 2
Marketing Mix
Branding in the Digital Marketplace
Digital Channels
Pricing in the Digital Marketplace
Marketing Mix in Digital Marketing
The Role of Influencers in Digital Marketing Strategy
Launching Digital Products
Distribution in the Digital Era
Multichannel Sales: Omnichannel Marketing
Pricing Strategies and Considerations for the Digital Environment
Brands and Products
Launching Digital Products
Digital Channels
Pricing Strategies
Week 3
The Role of Promotion in the Digital Marketing Plan
The Role of Process in Digital Transformation
User-generated Content
Physical Evidence in Digital Marketing: Content Creation
Promotion in the Digital Marketplace
Advertising in the Digital Marketplace
Processes in the Digital Marketing Mix
The Role of People in the Digital Marketing Mix
Simplifying a Digital Marketing Strategy
The Role of Physical Evidence in Digital Marketing Mix
Promotion
Processes
The Importance of Processes
People
Digital Marketing Mix
Week 4
Digital Segmentation, Targeting, Positioning (STP)
Digital Targeting
Differentiate in the Digital Marketplace
Digital Marketing Trends
Segment and Target Your Online Audiences
Segment and Target Successfully Your Online Audiences
Options for Targeting in Digital Media Campaigns
Strategic Positioning in Digital Marketing
Achieving Strategic Positioning
Build a Digital Marketing Strategy for the Future
Course Review
Digital Segmentation, Targeting, Positioning
Targeting
Types of Targeting
Positioning
Plan a Digital Marketing Strategy
Course Reflection
Reshaping Consumer Search at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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