University of Central Lancashire - Responsible Marketing and the Fundamentals of Corporate Social Responsibility
- Offered byFutureLearn
Responsible Marketing and the Fundamentals of Corporate Social Responsibility at FutureLearn Overview
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
at FutureLearn
Duration | 4 weeks |
Total fee | ₹2,763 |
Mode of learning | Online |
Credential | Certificate |
Responsible Marketing and the Fundamentals of Corporate Social Responsibility at FutureLearn Highlights
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
at FutureLearn
- Duration 4 weeks
- Weekly study 2 hours
- 100% online Learn at your own pace
Responsible Marketing and the Fundamentals of Corporate Social Responsibility at FutureLearn Course details
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
at FutureLearn
Skills you will learn
More about this course
- On this course, you'll explore the importance of responsible marketing through theory and principles as well as applied examples.
- You'll learn more about the ways consumption deriving from marketing activities affects the environment and our carbon footprint.
- You'll get an understanding of the fundamentals and purpose of CSR. You'll also explore, through examples, how businesses can educate and help consumers become more responsible and sustainable through their CSR programs.
- By looking at key concepts, you'll be able to identify the opportunities and challenges each one poses to businesses and consumers. This will allow you to assess how each concept applies to your consumption.
- You'll be presented with applied responsible marketing examples in business and, through debates and discussions with other learners, you'll be able to understand and answer various questions around marketing sustainability.
- Once you've completed this course, you'll be able to apply everything you've learned to both your personal and professional life. As a consumer, you'll understand how to reduce your environmental footprint and consume more responsibly. As a professional, you'll be able to make more informed decisions on how your business can be more sustainable.
- This course is delivered by experts at UCLan. Educators with an interest in researching responsible marketing will present the theoretical part of this course, whilst the technical aspects of recycling, plastics, and pollution will be facilitated by a Professor of Waste Management from the School of Engineering.
Responsible Marketing and the Fundamentals of Corporate Social Responsibility at FutureLearn Curriculum
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
at FutureLearn
Corporate social responsibility
Introduction to the course
Corporate social responsibility - the fundamental principles
Responsibilities to stakeholders
Wrap-up
Sustainability
Sustainability seen from the perspective of marketing
The implementation of sustainability principles
The Circular Economy and carbon footprint
Wrap-up
Responsible marketing
What is responsible marketing?
What might responsible marketing look like in practice?
What is third-party sustainability certification? What benefits does it bring?
Wrap-up
The responsible consumer
The responsible consumer - What role can the consumer play?
What might responsible consumption look like in practice?
The Sharing Economy
Wrap-up
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