Retail Management- Merchandising, Distribution and Marketing 

Define and describe ‘retail merchandising’

Explain how visual merchandising can affect sales

Outline the principles of design

Indicate how to design an effective display

Explain the channels of distribution

Define and describe the ‘4 Ps’

Discuss product mixes, lines and individual products

Describe the ‘linear communication’ model

Outline the four important characteristics of communication tools

Explain the calculation for ‘open-to-buy’ planning

This course teaches you about essential but non-obvious facets of the retail industry, including marketing, merchandising and distribution

The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools

This course guides you through the proven principles and practices that can boost sales and your brand