Retail Management Training Online
5.0 /5- Offered byASHWORTH COLLEGE
Retail Management Training Online at ASHWORTH COLLEGE Overview
Total fee | ₹42,741 |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Retail Management Training Online at ASHWORTH COLLEGE Highlights
- Learning Resource Center online libraries and labs
- ProQuest® digital access to thousands of sources for research
- An active online community of fellow students, staff, and grads
- Textbook:Merchandise Buying and Management and Binder? mobile app for taking your learning materials on-the-go
- Student Portal dashboard for instant access to lessons and support
Retail Management Training Online at ASHWORTH COLLEGE Course details
- Define retailing, describe the different types of retailers, and outline some of the characteristics of successful retail managers, including entrepreneurs/small business owners and department store managers
- List and explain essential retail management concepts, such as buyers and vendors; customer service, customer loyalty, and consumer behavior; retail planning process and electronic retailing; retail strategy, pricing strategy, assortment planning, branding strategy, and global growth strategy; niche marketing and market personalization; and information systems and supply chain management
- Compare and contrast different location opportunities and outline the factors that affect retail demand in a region or trade area.
- Describe how retailers build a sustainable competitive advantage through human resource management and identify related issues, challenges, and trends, including employee motivation, evaluation, and compensation
- Outline the customer relationship management process, describe how retailers collect customer data, and explain how that data is used to gain strategic advantages, support communication programs, and develop customer loyalty
- Describe how retailers make international sourcing decisions and identify common ethical and legal issues involved in the purchase and sale of merchandise.
- Every day is different in retail. Typical manager-level responsibilities can vary from hiring and training new employees to supervising in-store displays, maintaining inventory, and even creating advertising campaigns. Advancement is common and managers are often promoted from within?especially if they have a diverse retail skill set.When you enroll in our Retail Management course online, you can enhance your resume with practical, career-ready retail expertise. Studying at your own pace, this is your opportunity to stand out from the crowd and gain the skills and knowledge to manage a department, store, franchise operation, or your very own boutique.
Retail Management Training Online at ASHWORTH COLLEGE Curriculum
Lesson 1: Learning at Ashworthv
The goals and values of Ashworth College; time management; creating a realistic w eekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century
Lesson 2: Concepts in Small Business and Self-Employment
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors
Lesson 3: Setting the Foundation and Customer Service
Defining retailing; traits of successful retailers; the retail organization; management positions; departmental personnel; management training; motivating employees; components of customer service in the retail environment; training employees in good customer service practices
Lesson 4: Success as a Large Retail Store Department Manager
The corporate mission statement; management strategies; target and niche marketing; department manager responsibilities; store set-up; department layout; personalization; buyers and vendors; business meetings; business analysis; controlling department performance.
Lesson 5: Success as a Small Retail Store Entrepreneur
Specialty retailing; capitalization; location; market analysis; traits of a successful entrepreneur; steps to launching a small retail enterprise; competing against large retailers; store design; principles of store set-up; store aesthetics, fixtures, and colors; incremental and impulse sales; customer loyalty programs; multichannel retailing; Internet opportunities for small businesses.
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