UPenn - Retail Marketing Strategy
- Offered byCoursera
Retail Marketing Strategy at Coursera Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Retail Marketing Strategy at Coursera Highlights
- Reset deadlines in accordance to your schedule.
- Earn a Certificate upon completion
- Start instantly and learn at your own schedule.
Retail Marketing Strategy at Coursera Course details
- In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value.
- This course will offer insights as to what we can learn from their ascendance.
- By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.
Retail Marketing Strategy at Coursera Curriculum
Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy
Course Introduction
Changes in Shopping Behaviors Due to COVID-19 (Part 1)
Changes in Shopping Behaviors Due to COVID-19 (Part 2)
Enduring Trends Post COVID-19
Focus on the Winning Strategies
Module 1 Lecture Slides
Module 2: Kahn Retailing Success Strategy
Focus on the Leaders: Winning Strategies of Amazon
Focus on the Leaders: Winning Strategies of Other Top Retailers
Luxury Strategies
Module 2 Lecture Slides
Module 3: Importance of Customer Experience/Shopper-tainment
Integration of Online/Offline Strategies
DNVBs: Digitally Native Vertical Brands
Legacy Brands and Retailers
Lessons from China: "New Retail" and Social Commerce
Module 3 Lecture Slides
Module 4: Changes in Branding: What Makes a Brand Great?
What is a Brand?
Brands with Purpose
Example of Brand Strategies
When Brands Should Take a Stand
Conclusions
Module 4 Lecture Slides
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?