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WVU - Sales Force Management 

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Sales Force Management
 at 
Coursera 
Overview

Duration

19 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Sales Force Management
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 2 of 5 in the Sales Operations/Management Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Approx. 19 hours to complete
  • English Subtitles: French, Portuguese (European), Vietnamese, Russian, English, Spanish
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Sales Force Management
 at 
Coursera 
Course details

More about this course
  • The second course in the Sales Operations/Management Specialization, Sales Force Management covers various aspects of hiring and personnel administration. Students will learn about job design and recruitment processes, tools of recruitment, the role of training in sales force development, and motivating salespeople to perform the tasks critical to an organization's success.

Sales Force Management
 at 
Coursera 
Curriculum

Sales Force Selection, Recruitment, Motivation, and Evaluation

Introduction - Week 1

Overview of Recruitment Process

Job Analysis

Duties of a Salesperson

Job Qualifications

Recruitment Funnel and Recruitment Sources

Interview - Mike Cunningham from Fastenal

Interview - Mike Cunningham - Fastenal Vending Machine

Summary - Week 1

Sales Recruiters: How to Hire Top Sales People

Top Ways to Make Your Company More Marketable to Job Seekers in 2018

Ten Shameful Recruiting Practices That Drive Candidates Away

Fastenal Overview Video

Week 1

Sales Force Recruitment

Introduction - Week 2

Interviewing

Interview - Kim Moyers from First United Bank & Trust

Interview - Kim Moyers - Personal Job Experiences

Employment Tests

Final Selection

Q&A - Scott Throckmorton from Fastenal

Summary - Week 2

The Complete Guide to The Most Effective Sales Interview Questions

10 of the Best Recruiting Assessment Tools

References: Their Importance in the Recruitment Process

Week 2

The Role of Training in Sales Force Development

Introduction - Week 3

Keys to Sales Training

Sales Training Development Process - Part 1

Sales Training Development Process - Part 2

Sales Training Content

Importance of Sales Training

Training Methods

Emerging Training Methods

Interview - Jerry R. Simpson from Borden Office Equipment

Q&A - Jerry R. Simpson

Summary - Week 3

The Business Case for Sales Training

Scheduling Sales Force Training: Theory and Evidence

Once is Not Enough: Why Sales Training Reinforcement is a Must-Have

Week 3

Motivating the Sales Force

Introduction - Week 4

Overview of Motivation

ERG Theory

Reward and Incentive Programs

Closing Thoughts

Theories of Motivation

Interview - Jerry R. Simpson - Motivating the Sales Force - Part 1

Interview - Jerry R. Simpson - Motivating the Sales Force - Part 2

Q&A - Jerry R. Simpson - Motivating the Sales Force

Interview - Dan Adams from Advanced Heating & Cooling - Part 1

Summary - Week 4

One More Time: How do you Motivate Employees?

The Science of Motivating Sales People - The Carrot and Stick Must Go

9 Super Effective Ways to Motivate Your Team

How to Motivate Your Sales Team: 8 Tried-and-True Strategies

Week 4

Sales Force Evaluation

Introduction - Week 5

Challenges in Sales Evaluations

Contemporary Approach to Sales Force Evaluations

Output Factors

Input Factors

Types of Performance Appraisal techniques

Interview - Jerry R. Simpson

Q&A - Jerry R. Simpson

Interview - Dan Adams - Part 2

Summary - Week 5

Characteristics of Performance Appraisals and Their Impact on Sales Force Satisfaction

The New Science of Sales Force Productivity

Week 5

Sales Force Management
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Sales Force Management
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