Sales Fundamentals
- Offered byCoursera
Sales Fundamentals at Coursera Overview
Duration | 26 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Sales Fundamentals at Coursera Highlights
- Earn a certificate from Keller Williams
- Add to your LinkedIn profile
- 21 assignments
Sales Fundamentals at Coursera Course details
- In the Sales Fundamentals course, you will build on and apply the previously learned concepts of lead generation and database management to obtain a deeper understanding of how real estate agents work with leads and how agents convert leads to potential, current, and future business. You will also learn how agents create a lasting client experience that fosters long-term relationships and continuously feeds new leads into their business. Additionally, you will explore the opportunity to grow a business with the rental market.
- By the end of this course, you'll be able to explain how real estate agents:
- 1. Generate leads through a variety of methods and convert those leads to appointments.
- 2. Manage leads in a database.
- 3. Construct a customer experience centered around business growth.
- 4. Compose brand standards that enhance the customer experience.
- 5. Grow a real estate business with a variety of different referral types.
- 6. Leverage the business opportunities of working with rental properties and leases.
Sales Fundamentals at Coursera Curriculum
Focus Your Lead Generation and Conversion Efforts
Introduction to Course 2- Sales Fundamentals
Introduction to Module 1- Focus Your Lead Generation and Conversion
Lead Generation Review
Prospect Your Way to Profit
Master Marketing Basics
Method, Message, and Market
Matchmaker- Lead Generation and Your Personality
Hear It From The Experts- How I Lead Generate
The Lead Conversion Process
Step One- Capture
Step Two- Connect
Hear it From the Experts- Come From Curiosity and Connect with Leads
Step Three- Cultivate
Step Four- Close
Lead Generation and ROI
Lead Generation and the Rule of Four
Level Up Your ROI with Lead Conversion
The Impact of Lead Conversion
Summary and Wrap-Up- Focus Your Lead Generation and Conversion
A Quick Guide to the Keller Williams Real Estate Agent Professional Certificate
Course 2 Syllabus- Sales Fundamentals
A Quick Guide to Lead Generation
A Quick Guide to Lead Generation
A Quick Guide to Lead Generation Conversations
A Quick Guide to Step One- Capture
A Quick Guide to Step Two- Connect
A Quick Guide to Step Three- Cultivate
A Quick Guide to Step Four- Close
A Quick Guide to Lead Generation Data
A Quick Guide to Tracking Lead Conversion
A Quick Guide to the Impact of Lead Conversion
Practice Quiz- Get to Know Different Lead Generation Methods
Practice Quiz- Convert Possible Business to Profitable Business
Practice Quiz- Use Data to Fuel Your Lead Generation and Conversion Efforts
Graded Quiz- Focus Your Lead Generation and Conversion
Share Your What- Reflection
Share Your How- Lead Generation
Maximize Your Database
Introduction to Module 2- Maximize Your Database
Your Database is Your Crystal Ball
Work Your Database
Deliver Value Through Segmenting Your Database
Hear It From the Experts- How I Deliver Value to the Segments in My Database
Communicate in Meaningful Ways
Breaking it Down- Touch Campaigns
Hear it From the Experts- Mindshare Matters
Have Conversations that Matter
Summary and Wrap-Up- Maximize Your Database
Practical Application- Your Sphere of Influence and Your Database
A Quick Guide to Touch Campaigns
A Quick Guide to Leading with Value
Practice Quiz- Contact and Classify
Practice Quiz- Have Conversations That Matter
Graded Quiz- Maximize Your Database
Create Clients for Life
Introduction to Module 3- Create Clients for Life
Client Experience vs Customer Service
The Value of a Client Experience
Hear it From The Experts- My Client Experience
Master Communication Basics
Set Your Expectations
Hear it From the Experts- How I Set and Communicate Standards
The Power of Your Words
Ask Question to Seek Understanding
Use Communication to Seek Agreement with Clients
Enforce the Standards You Set
Reflect, React, and Adapt- Measure Your Client Experience
Surprise and Delight Your Clients Through Your Client Experience
Hear it From the Experts- Exceeding Expectations
Sustain the Relationships You Establish
Summary and Wrap-Up- Create Clients for Life
A Quick Guide to the Client Experience Model
A Quick Guide to The Value of a Client Experience
A Quick Guide to Setting Communication Standards
A Quick Guide to Asking Questions
A Quick Guide to Adding a Personal Touch
Practical Application- Developing Communication Standards
Practical Application- When Have Your Expectations Been Surpassed?
A Quick Guide to Client Experience
Practice Quiz- The Value of a Client Experience
Practice Quiz- Set and Communicate Defining Standards
Practice Quiz- Surpass Client Expectations
Graded Quiz- Create Clients for Life
Share Your What- A Client Experience
Share Your How- Surpass Client Expectations
Construct Cohesive Branding and Marketing
Introduction to Module 4- Construct Cohesive Branding and Marketing
Set Your North Star to Guide Your Value Proposition
Value Proposition versus Unique Selling Proposition
Define Your Value Proposition
Hear it From the Experts- Establishing My Value Proposition
Develop a Unique Selling Proposition
Marketing in a Digital Era
Hear it From the Experts- How I Established a Positive Social Media Presence
Hear it From the Experts- Purposeful Posting
Summary and Wrap-Up- Construct Cohesive Branding and Marketing
Practical Application- Set Your North Star
A Quick Guide to Defining Your Value Proposition
A Quick Guide to Developing Your Unique Selling Proposition
A Quick Guide to Cohesive Branding Best Practices
A Quick Guide to Leveraging Social Media
A Quick Guide to Posting on Social Media
A Quick Guide to Additional Social Media Best Practices
Practice Quiz- Define Your Value
Practice Quiz- Leverage Social Media Marketing
Graded Quiz- Construct Cohesive Branding and Marketing
Share Your How- Social Media and a Real Estate Brand
Grow Your Business with Relationships
Introduction to Module 5- Grow Your Business with Relationships
Key Relationships
Best Practices for Key Relationships
The Relationship Opportunity
Grow Your Business with Client Referrals
A Blueprint For Client Referrals
Hear it From the Experts- Client Referrals
Grow Your Business with Agent-to-Agent Referrals
A Blueprint for Agent-to-Agent Referrals
Hear it From the Experts- Agent-to-Agent Referrals
Summary and Wrap-Up- Grow Your Business with Relationships
A Quick Guide to Key Relationships
A Quick Guide to Building Key Relationships Using Conversations
A Quick Guide to Asking For Client Referrals
A Quick Guide to Asking For Agent-to-Agent Referrals
Practice Quiz- Establish More Than Just Client Relationships
Practice Quiz- Grow Your Business with Referrals
Graded Quiz- Grow Your Business with Relationships
Grow Your Business with the Rental Opportunity
Introduction to Module 6- Grow Your Business with the Rental Opportunity
The Rental Opportunity with Homeowners
The Earning Potential- Working with Homeowners
A Real Estate Agent's Value Proposition for Homeowners
Hear it From the Experts- Helping Homeowners in the Rental Process
The Rental Opportunity with Renters
The Earning Potential- Working with Renters
A Real Estate Agent's Value Proposition for Renters
Hear it From the Experts- How Working with Renters Impacted My Real Estate Business
The Property Management Opportunity
The Earning Potential- Property Management
Hear it From the Experts- How I Grew My Business With the Help of Property Management
A Quick Guide to Creating a Value Proposition for Homeowners
A Quick Guide to Creating a Value Proposition for Renters
A Quick Guide to the Property Management Opportunity
Practice Quiz- The Rental Opportunity with Homeowners
Practice Quiz- The Rental Opportunity with Renters
Practice Quiz- The Property Management Opportunity
Graded Quiz- Grow Your Business with the Rental Opportunity
Summary and Wrap-Up- Sales Fundamentals
Summary and Wrap-Up- Sales Fundamentals
A Quick Guide to Sales Fundamentals
Sales Fundamentals
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?