Hubspot Academy - Sales Training: Inbound Business Strategy
- Offered byCoursera
Sales Training: Inbound Business Strategy at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Sales Training: Inbound Business Strategy at Coursera Highlights
- Offered by HubSpot Academy
- Includes Peer Graded Assignments, Quizzes
- A great course for learning Sales Management
- Learn from Kyle Jepson, Inbound Sales Professor
Sales Training: Inbound Business Strategy at Coursera Course details
- After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight.
- Each lesson includes different tactics that you can apply to help you and your business grow better. You will also hear from HubSpot executives and leadership including: HubSpot's Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy
- Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy.
- So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer's buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy.
Sales Training: Inbound Business Strategy at Coursera Curriculum
Week 1: Inbound Business Strategy
Introduction to Inbound Certification
What is inbound?
What is the inbound methodology?
What are the fundamentals of an inbound business?
What is a flywheel?
Combining Funnels and Flywheels
What are the inbound principles?
The inbound methodology and principles
The importance of defining your company's purpose
Identifying your company's purpose
Why do you need to set business goals?
How to set a goal that aligns with your company's purpose
How to prioritize short-term and long-term business goals
How HubSpot aligns its teams behind its goals
Why are buyer personas an important part of your inbound strategy?
How to create a buyer persona
What is the buyer's journey?
How to create a buyer's journey
Week 2: Sales & Marketing Alignment
Why You Need Sales Enablement
Developing a Sales Enablement Strategy
Sales Enablement in Action
The Importance of Having a Vision and Setting Goals
Creating a Revenue Goal
The Importance of Lead Qualification
Identifying Fit and Sales Readiness
Mastering Lead Qualification
The Importance of the Sales and Marketing SLA
Creating an SLA for Your Teams
Optimizing Your SLA
Beyond the SLA
The Importance of Customer Enablement
Helping Customers Fire Their Old Solutions
Encouraging People to Buy From You Again
Helping Your Customers Do the Job They Hired Your Product to Do
Sales Training: Inbound Business Strategy at Coursera Admission Process
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