Scaling Product and Processes
- Offered byCoursera
Scaling Product and Processes at Coursera Overview
Duration | 13 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Scaling Product and Processes at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule
Shareable Certificate Earn a Certificate upon completion 100% online Start instantly and learn at your own schedule
Intermediate Level Experience working in a startup or scaleup company is extremely useful, but not necessary Approx. 13 hours to complete English Subtitles: English
Scaling Product and Processes at Coursera Course details
- Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup
- In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup
- This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions.
- Get perspective on how your company operates and optimize it for scale this course will prime your product and processes for exponential growth
Scaling Product and Processes at Coursera Curriculum
Product Market Fit
Welcome to the Course!
Rethinking Your Product´s Value: From MVP to Whole Product
Thinking of Your Product Like a Platform
Your Product is Already Obsolete
Not All Good Products Make Good Businesses
12 Things About Product-Market Fit
Finding Product Market Fit - A Chief Product Officer´s Perspective
How Superhuman Built an Engine to Find Product Market Fit
Forget Products. Build Ecosystems.
The Difference Between Platforms and Ecosystems
Making Good Decisions As a Product Manager
One for the Roadmap (Podcast)
#GoBeyond (OPTIONAL)
Module 1
Growth
Growth and Growth Teams
Scaling Product Development
How The Growth Team Helped Facebook Reach 500 Million Users
The Only Essential Thing Is Growth
Scaling Product Development
Five Lessons from Scaling Pinterest
Five More Lessons from Scaling Pinterest
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled
#GoBeyond (OPTIONAL)
Module 2
Sales & Marketing
IE Professor Interview: Martin Boehm on Pricing
Scaling Your Sales Operations as You Move Out of the Startup Phase
Marketing: Doubling Down On What Works, Stopping What Doesn´t
Zappos: Turning Customer Service Into An Advantage
The Price is Right! Is it?
9 Tricks To Experiment With Your Pricing Strategy
Scaling Sales: Arming & Aiming???A?s, B?s & C?s
Why Startups Should Establish Qualifying Signals for Sales Teams Early On
Four Main Differences Between Startup Marketing and Scale-Up Marketing
The One Thing That Kills Sales (Podcast)
Building a Sales and Marketing Function at a Product Company
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To
Reid Hoffman And Chris Yeh Share Four Ways To ?Blitzscale? Your Business
#GoBeyond (OPTIONAL)
Module 3
Scaling Up Operations
Entrepreneur Interview: Mike Arias (Carto) on Operations
Reporting: Dashboards, KPIs & the Single Clarifying Metric
Personal Productivity, Energy Levels and Performance
Raising Money: Cash, Breakeven & Investors
VC Interview: Liz Fleming of Adara Ventures
Final Thoughts on the Course
10 Marketplace KPIs That Matter
OKRs and KPIs?Defining Metrics for Innovative Teams
From Six Weeks Roadmaps to OKRs
Best Practices After 18 Months of OKRs
Overloaded Circuits - Why Smart People Under Perform
Stress, Startups and Survival
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success
VC?s Are Not Your Friends, They?re Frenemies
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising
Can Your Startup Generate Venture-Scale Returns?
#GoBeyond (OPTIONAL)
Project Instructions
Module 4
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Student Forum
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Scaling Product and Processes