University of Colorado Boulder - Search Advertising
- Offered byCoursera
Search Advertising at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Search Advertising at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Digital Advertising Strategy Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 10 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Search Advertising at Coursera Course details
- Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they?re often useful at getting consumers where they want to go. Consumers don?t tune out paid search like other types of digital ads.
- Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets.
- This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts.
Search Advertising at Coursera Curriculum
Search Basics
Search, Intent, Market
Key Terms
How Search Works, the Bidding Process
What Exactly is the Difference Between SEO and SEM
Google Adwords: Pros and Cons
7 Quick Tips: Adwords on a Small Budget
PPC Keyword Match Types
Module 1 Quiz
Google's Take on Auction Ads
Payment Models
Pre-campaign Budgeting
Everything You Should Know for Your First Google Ads Campaign
Adwords and Ad Extensions
Sitelink Best Practices
Ad Copy: How To
Google's Take on Bidding, Audiences, and Tools
Basic Campaign Setup, Targeting
Budgeting, Timing, and Rotation
Ad Extensions, Callouts, and Call Extensions
Ad Groups
Writing and Launching an Ad
Google Recommendations: Are They Helping or Hurting?
Google Ads: Automated Bidding
Demographic Targeting for Search Campaigns
Online Study Guide
Online Certification
Google Ads Campaigns
Keyword Optimization
Optimizing Ad Copy
Negative Keywords
Guide to Setting Up Adwords Account
Adwords Account Structure Guide
Google Ads Campai
Capstone Project: Practical Campaign Optimization
Search Advertising at Coursera Admission Process
Important Dates
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