OU - Search Marketing: Mapping the User Journey
- Offered byFutureLearn
Search Marketing: Mapping the User Journey at FutureLearn Overview
Search Marketing: Mapping the User Journey
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Search Marketing: Mapping the User Journey at FutureLearn Highlights
Search Marketing: Mapping the User Journey
at FutureLearn
- Earn a certificate of completion from The Open University
Search Marketing: Mapping the User Journey at FutureLearn Course details
Search Marketing: Mapping the User Journey
at FutureLearn
Skills you will learn
What are the course deliverables?
- The role of search throughout the user journey
- ROI in search marketing
- Short term and long-term objectives and tactics
- Key opportunities and challenges of organic search
- Key opportunities and challenges of paid search
- Organic and paid search working together
More about this course
- On this two-week course, you'll discover how search marketing fits into the user journey, allowing you to build a customer-centric search marketing plan that brings your audience objectives and business goals together
- By focusing on knowing your target audience and their journey online, you'll be able to work out the best way to make sure your search marketing aligns with what they're looking for
- You'll learn how to set short and long-term objectives for search engine optimisation (SEO) and paid search pay per click (PPC) campaigns and gain proven tactics and tips on how to achieve them. Importantly, you'll understand the opportunities and challenges of SEO and PPC, including how they work together, as well as identifying common pitfalls and how to avoid them
Search Marketing: Mapping the User Journey at FutureLearn Curriculum
Search Marketing: Mapping the User Journey
at FutureLearn
Search marketing and the user journey
Welcome to the course!
The role of search throughout the user journey
Search and user intent
ROI in search marketing
Short-term and long-term objectives and tactics
Week 1 review
Search marketing opportunities and challenges
Welcome to the week
Key opportunities and challenges of organic search
Key opportunities and challenges of paid search
Organic and paid search working together
Week 2 review
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