OU - Search Marketing: Measuring Search Marketing
- Offered byFutureLearn
Search Marketing: Measuring Search Marketing at FutureLearn Overview
Search Marketing: Measuring Search Marketing
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Search Marketing: Measuring Search Marketing at FutureLearn Highlights
Search Marketing: Measuring Search Marketing
at FutureLearn
- Earn a certificate of completion from The Open University
Search Marketing: Measuring Search Marketing at FutureLearn Course details
Search Marketing: Measuring Search Marketing
at FutureLearn
Skills you will learn
What are the course deliverables?
- Taking an iterative approach to search marketing
- Calculating ROI for search engine optimisation
- Calculating ROI for pay per click
- Using web analytics (Google Analytics) for measuring and improving search marketing
- Using Search Console for measuring and improving SEO
- Attribution modelling for gaining a more in-depth understanding of the impact of search marketing
More about this course
- On this course, you'll explore how to measure the different elements of your search activity and campaigns to maximise their performance
- You'll gain hands-on experience of how to analyse and measure your search marketing campaigns with Google Search Console and other third-party SEO tools, as well as within advert platforms, such as Google Ads
- You'll look at a range of metrics that can help improve your rankings and increase traffic and goal completion on your website
- You'll discover how to measure your average position in search rankings and explore on-page optimisation scores and how to interpret them and improve performance
- You'll develop the skills to gather key information about click-through rates and campaign optimisation, which will be crucial to your ability to get the most from your paid search campaigns
- Finally, you'll look at calculating your ROI, exploring how attribution modelling can be used to see how SEO and PPC work together, and ensuring ongoing improvement using the analytics analysis you've gained throughout the two week-course
Search Marketing: Measuring Search Marketing at FutureLearn Curriculum
Search Marketing: Measuring Search Marketing
at FutureLearn
Calculating the ROI of search marketing
Welcome to the course!
Taking an iterative approach to search marketing
Calculating ROI for search engine optimisation
Calculating ROI for pay per click
Week 1 review
Using web analytics to measure PPC and SEO
Welcome to the week
Using web analytics for measuring and improving search marketing
Using Search Console for measuring and improving SEO
Attribution modelling
Week 2 review
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