OU - Search Marketing: Paid Search Marketing - Pay Per Click (PPC)
- Offered byFutureLearn
Search Marketing: Paid Search Marketing - Pay Per Click (PPC) at FutureLearn Overview
Search Marketing: Paid Search Marketing - Pay Per Click (PPC)
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Search Marketing: Paid Search Marketing - Pay Per Click (PPC) at FutureLearn Highlights
Search Marketing: Paid Search Marketing - Pay Per Click (PPC)
at FutureLearn
- Earn a certificate of completion from The Open University
Search Marketing: Paid Search Marketing - Pay Per Click (PPC) at FutureLearn Course details
Search Marketing: Paid Search Marketing - Pay Per Click (PPC)
at FutureLearn
Skills you will learn
What are the course deliverables?
- Paid search in the user journey
- Keyword research for paid search
- Paid search ROI
- PPC campaign structure and settings
- Targeting PPC campaigns
- Creating effective PPC ads
- Measuring PPC success
More about this course
- This two-week course is your practical guide to setting up, managing and measuring effective paid search campaigns and how they fit into the user journey
- On this course, you'll learn to use key tools and gain the hands-on skills you need to set your bids, decide on the phrases that will trigger your adverts, and write them
- You'll also be able to set your target audience, bid price and overall budgets
- You'll learn with Target Internet's CEO Daniel Rowles who is an award-winning author and the voice behind the Digital Marketing Podcast
Search Marketing: Paid Search Marketing - Pay Per Click (PPC) at FutureLearn Curriculum
Search Marketing: Paid Search Marketing - Pay Per Click (PPC)
at FutureLearn
Understanding how paid search works
Welcome to the course!
Paid search in the user journey
Keyword research for paid search
Paid search ROI
Week 1 review
Step-by-step pay per click campaigns
Welcome to the week
Paid search campaign structure and settings
Targeting paid search campaigns
Creating effective paid search ads
Measuring paid search success
Week 2 review
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