OU - Search Marketing: Search Engine Optimisation (SEO)
5.0 /5- Offered byFutureLearn
Search Marketing: Search Engine Optimisation (SEO) at FutureLearn Overview
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Search Marketing: Search Engine Optimisation (SEO) at FutureLearn Highlights
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
- Earn a certificate of completion from The Open University
Search Marketing: Search Engine Optimisation (SEO) at FutureLearn Course details
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
Skills you will learn
What are the course deliverables?
- Search engine algorithms and ranking factors
- Keyword research and user intent
- SEO planning and tools
- On-page optimisation
- User behaviour
- Social signals
- Technical SEO factors
More about this course
- This two-week course is your step-by-step guide to SEO and how to get the best from it
- You'll learn about search engine crawlers or spiders, including how they work, algorithms and ranking factors, and how to focus on keyword research to find out what your target audience is searching for
- You'll be introduced to a range of free tools to help identify search behaviours and phrases, so you can create content that answers your users needs
- You'll learn about on-page SEO and how to optimise your web pages for search engines to crawl and index, including how to write meta titles, meta descriptions and link text
- You'll discover how to use link building and social signals to boost your results by getting others to 'point' back to your content from their websites and social media posts
- By understanding user behaviour and learning how to carry out an SEO audit, you'll learn how to adapt content to improve the discoverability of your website
- You'll also explore the basics of technical SEO that you need to consider, such as load times and how to structure URLs
Search Marketing: Search Engine Optimisation (SEO) at FutureLearn Curriculum
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
Understanding how organic search works
Welcome to the course!
Search engine algorithms and ranking factors
Keyword research and user intent
Search engine spiders
SEO audits, planning and tools
Week 1 review
Step-by-step search engine optimisation
Welcome to the week
On-page optimisation
User behaviour
Link building
Social signals
Technical SEO factors
Week 2 review
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Search Marketing: Search Engine Optimisation (SEO) at FutureLearn Students Ratings & Reviews
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
5/5
1 Rating- 4-51
M
Mimi
Search Marketing: Search Engine Optimisation (SEO)
Offered by FutureLearn
5
Learning Experience: The course was easy to understand and it was available for free as a short course. The course had many videos-based learning which featured the professional and it also had transcription for the videos. The duration was 1 hour per week and did also a glossary for a proper understanding of the terms used. The video also had animations which made it quite captivating. It was a very interesting course
Faculty: Very professional and experienced
The professional teaching in an easily understandable language with many further attachments given below each chapter and presentable and animated videos made it captivating
Course Support: Yes it helped in understand more about the concept, how it is being used, and pros and cons and all details about it were mentioned in different chapters there was 1 test which helped us to know how much we understood the concept
Reviewed on 19 Jan 2024Read More
View 1 Review
Search Marketing: Search Engine Optimisation (SEO)
at FutureLearn
Student Forum
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