CUHK - Selling to Chinese Consumers 

Welcome to Doing Business in China

Entering the China Market

1.1 The Growth of the Middle Class and of China as a Country

1.2 The Sociological and Economic Characteristics of Chinese Consumers

1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands

1.4 The Effects of Lay Elitism on Consumption Choices

1.5 Dialogue with Scholar: Professor Chi-yue Chiu

1.6 The Effects of Agency on Consumption Choices

1.7 Dialogue with Scholar: Professor Krishna Savani

1.8 This Week's Recap

1.9 Dialogue with Practitioner: Susanna Chiu

Acknowledgement

Copyright and eLearning Guidance at CUHK

Pre-course survey

Week 1 Reading List

Week 1 Quiz

2.1 Xiaoling and Lingnan: A Life Example of Chinese Consumers' Online Shopping Behaviour

2.2 The Online Shopping Behaviour of Chinese Consumers

2.3 Relationship Building in China

2.4 What Is Guanxi Management, and Why Is It Important?

2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online

2.6 Utilizing New Media to Communicate With Chinese Consumers

2.7 Dialogue with Practitioner: Stewart Li

2.8 Dialogue with Scholar: Professor He Lingnan

Week 2 Reading List

Interim survey

Week 2 Quiz

3.1 What Is Changing for Chinese Consumers?

3.2 Materialism in China

3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 1

3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 2

3.5 The Impact of Relational Mobility on Culturally-Mixed Products

3.6 The Psychological Profiles of Chinese Consumers

3.7 Dialogue with Scholar: Professor Carlos Torelli

3.8 Dialogue with Practitioner: Anthony Lau

Week 3 Reading List

Week 3 Quiz

4.1 How Do Chinese Consumers Understand Branding?

4.2 How to Build a Strong Brand in China

4.3 Dialogue with Scholar: Professor Dongmei Li

4.4 Introduction of a Foreign Brand into the Chinese Market

4.5 Dialogue with Scholar: Professor Carlos Torelli

Week 4 Reading List

Well Done!

Week 4 Quiz