SEM Course: Search Engine Marketing Certification

4.8 /5

(8 Ratings)

Offered byDigital Vidya

SEM Course: Search Engine Marketing Certification
at
Digital Vidya
Overview

Kick-start your career in SEM marketing with indutry experts from Digital Vidya, and get placement opportunities with top companies

Duration	1 month
Total fee	₹11,900
Mode of learning	Online
Credential	Certificate

SEM Course: Search Engine Marketing Certification
at
Digital Vidya
Highlights

Earn a Govt. recognized certificate from Digital Vidya
24X7 trainer?s support on discussion forum
Access to content before the commencement of course
Learn through 4+ hands-on project and weekly assignments
Gain expertise on SEM tools worth INR 15000 for free

SEM Course: Search Engine Marketing Certification
at
Digital Vidya
Course details

Skills you will learn

Advertising SEM PPC Marketing SEO Psychology

Who should do this course?

For fresher with ?0? industry experience who wish to start career in top MNCs
For unsatisfied professionals with monotonous work looking to upskill profile and growth
For business owners with not enough growth

What are the course deliverables?

Understanding Consumer Journey
Introduction to Google Ads
Understanding Match Types
Introduction to Google Display
Introduction to Google Merchant Center
Understanding Quality Score
Understand Bidding Strategy

More about this course

In this Search Engine Marketing Training, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Marketing
Search Engine Marketing (SEM) is a cost effective way of generating highly relevant leads for any business
SEM campaign is based on CPC (Cost-per-click) advertisement model. Also unlike SEO, it starts immediately and you will start getting results as soon as you start the campaign.

SEM Course: Search Engine Marketing Certification
at
Digital Vidya
Curriculum

SEM Overview

Understanding Consumer Journey

SERP Overview

Introduction to Google Ads

Google Search Network (GSN)

Google Display Network (GDN)

Campaign Types and Objectives

Search Campaigns (PPC)

Keyword Research & Planning

Understanding Match Types

Campaign Creation

Ad Extensions

Bidding Strategies

Budget & Scheduling

Google Display Network

Overview

Introduction to Google Display

Network (GDN)

Ad Formats

Types of Targeting

Dynamic Ad Creation

Video Ads

Ad Formats & Placements

Campaign Creation

Shopping & Mobile Only Ads

Shopping PLA Campaigns

Introduction to Google Merchant Center

Campaign Creation & Optimisation

Mobile Ads

App Campaigns

Call only Ads

Discovery Ads

Campaign Optimisation & Performance Tracking

Conversion Tracking

Define Performance Metrics

Understanding Quality Score

Bid Management

Monitor PPC activity with Google Analytics

Custom Audience & Remarketing

Understanding Customer Behavior

Creating Custom Audience

Remarketing Ads & Best Practices

Bid Management Plan

Understand bidding strategy

Manual vs. Automated bid management

Different bid management features CPA bidding, position preference etc

Decipher User Psychology

Understand & connect with the user

Benefit from search behavior of prospective customer

SEM Management (Other Opportunities)

Remarketing

Mobile Advertising

Display & Video Formats

Optimize the display network campaigns

Track & measure view through conversions

Testing

Multivariate Testing

A/B split Testing

Effective landing pages

Importance of UI/UX design

Call to Action

Performance Tracking

Set campaign objectives & goals

Define Performance metrics

Monitor PPC activity with Google Analytics

Reporting & Analysis

Set campaign objectives & goals

Define Performance metrics

Monitor PPC activity with Google Analytics

SEM Course: Search Engine Marketing Certification
at
Digital Vidya
Faculty details

Ruchi Sinha - Digital Consultant and SEM Expert

Ruchi has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led search for GroupM India. She then moved on to Omnicom to lead the media planning team for some of the best clients in the industry including Unilever and J&J. Currently working on a start-up, she continues consulting work with agencies. Experiment and measure – she believes, are the two key pillars of successful digital marketing.

Kapil Nakra - Co-Founder at Digital Vidya

Kapil Nakra is a first generation Serial Entrepreneur from Delhi. Kapil has co-founded 3 companies in last 17 years. In his last engagement he took care of the Product and Delivery at Digital Vidya, the company he started in 2009. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as an user, a service provider and now as an educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the ‘Most Innovative Indian IT Company’ award from NASSCOM in 2004.

Pradeep Chopra - Co-Founder at Digital Vidya

Among the pioneers of Digital Marketing & Online Education, Pradeep has been a serial entrepreneur for last 20+ years. He co-founded Whizlabs Software, a leader in IT Education and Digital Vidya, a leader in Digital Marketing education. A graduate of IIT Delhi, Pradeep is one of the most sought after international speakers on Digital Marketing, Online Education and Entrepreneurship. His speaking assignments include Search Engine Strategies (USA), Webit & GROW (Singapore), Digital Outreach 2016 (Dubai), World Social Media Summit (Kuala Lumpur), ad-tech (India), Social Media Workshops across Asia, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Economic Times, Inc & Entrepreneur Magazines.

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SEM Course: Search Engine Marketing Certification
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Digital Vidya
Students Ratings & Reviews

4.8/5

8 Ratings

4-5
6
3-4
2

Akhil kumar

SEM Course: Search Engine Marketing Certification

Offered by Digital Vidya

Learning Experience: It is a very good platform to learn digital marketing courses in SEO. They teach every point to point and we can easily understand the subject. They teach total SEO-like concepts I learn content, keyword research, off-page and on-page, etc.

Faculty: Mainly I like to say one about the faculty was superb approaching. The lectures are very friendly and good peoples. And we have live sessions on every topic. The lectures are very talented in SEO and they will teach every point. We have daily assessments and hand practice also. Every day we have a practical class on tools and they give assessments. And one more thing they give life time access to the course that would be in the drive.

Course Support: The course is very useful to me in achieving a great job or freelancing. Easily I can understand each point. Mainly it is useful to my career in digital marketing especially in SEO. Thank you for this placement.

Reviewed on 5 Oct 2023Read More

Shobhana Paul

SEM Course: Search Engine Marketing Certification

Offered by Digital Vidya

Shobhana Paul

Other: Raj is a great instructor. Very patient and is able to break down a technical topic to make it easily graspable for non-tech folks like me.

Reviewed on 27 Jun 2022Read More

Leena Vikram dhawanraut

SEM Course: Search Engine Marketing Certification

Offered by Digital Vidya

Leena Vikram dhawanraut

Other: Tanmoy has been extremely well worked with his subject matters and very supportive in helping us understand (sometimes even repetitively),

Reviewed on 27 Jun 2022Read More

Amay Rangle

SEM Course: Search Engine Marketing Certification

Offered by Digital Vidya

Amay Rangle

Other: I feel that over the duration of the course I gained a lot of knowledge and practical strategies that will be beneficial to me, and those I deal with personally and professionally.

Reviewed on 27 Jun 2022Read More

Sakshi Gupta

SEM Course: Search Engine Marketing Certification

Offered by Digital Vidya

Sakshi Gupta

Other: Completing your Search Engine Marketing Course from Digital Vidya gives you the best knowledge and practical experience through various assignments in the module, a highly recommended course.

Reviewed on 27 Jun 2022Read More

View All 5 Reviews