SEO Foundations

4.5 /5

(2 Ratings)

Offered byLinkedin Learning

SEO Foundations
at
Linkedin Learning
Overview

Learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach

Duration	2 hours
Total fee	₹1,150
Mode of learning	Online
Difficulty level	Beginner
Credential	Certificate

SEO Foundations
at
Linkedin Learning
Highlights

Earn a certificate of completion from LinkedIn Learning

SEO Foundations
at
Linkedin Learning
Course details

Skills you will learn

Search Engine optimization SEO

More about this course

By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results
Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site
Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small
Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy

SEO Foundations
at
Linkedin Learning
Curriculum

Introduction

Leveraging search to accomplish your business goals

Overview of SEO

What is search engine optimization?

Reading search engine result pages

How SEO affects your business

Keywords: The Foundation of SEO

Planning and researching your SEO keywords

Analyzing SEO keywords and leveraging keyword attributes

Mapping SEO keyword distribution and continually evaluating

Content Optimization for SEO: How Search Engines and People View Webpages

Outlining content optimization

Optimizing site structure

Optimizing on-page elements

Content Optimization: Technical SEO

Interpreting the code behind webpages for SEO

Outlining how search engines index content

Working with canonical URLs and redirects: Technical SEO

Leveraging structured data: Technical SEO

Using Google Search Console for SEO

Using the Google Page Experience signal and Core Web Vitals

Planning content over the long term

Link Building and Measurement Strategies

Outlining the importance of links for SEO

Building links for SEO

Measuring SEO performance

Analyzing keywords and links

Conclusion

Using your SEO foundational knowledge

SEO Foundations
at
Linkedin Learning
Faculty details

David Booth

David is a Founder and Chief Commercial Officer at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.

SEO Foundations
at
Linkedin Learning
Students Ratings & Reviews

4.5/5

2 Ratings

4-5
1
3-4
1

Manpreet Kaur

SEO Foundations

Offered by Linkedin Learning

Learning Experience: The course covers the basics of SEO in a very consumable manner. I liked the little tests at the end of each chapter and you can take the exam at the end to find out where you stand.

Faculty: The trainer was amazing, accent easily understandable, he was not too fast. He used many real life examples to make the learning relevant. Yes, the latest tech and practices were introduced along with tools that would be very useful once you start your SEO process.

Course Support: Career support yes, job assistance no.

Reviewed on 12 Jun 2022Read More