UPenn - Social Impact Strategy: Tools for Entrepreneurs and Innovators 

0.1. What to Expect in this Course

1.1 Introduction to Social Innovation

1.2 Traditional approaches to public problem solving

1.3 A social entrepreneur's approach to problem solving

1.4 Introduction to the social enterprise and the social enterprise spectrum

1.5 The Importance of the business model

1.6 Traits of social enterprise across the spectrum

1.7. Meet Carlos and Coco

1.8. Anatomy of a Social Entrepreneur

Recommended Readings for Week 1. Introduction

Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship

Define and Design

2.1 How Do We Find Innovations? Introduction to the Design Process

2.2 Why is Design Thinking Important for Social Innovation?

2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy

2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map

2.5 How to Design Part 3: Prototyping

2.6 Embracing Creativity and Innovation

2.7 Articulating your Roadmap to Impact: The Logic Model

2.8 The Logic Model: Critical Elements

2.9 The Logic Model: How to Use It

2.10 Three Examples of Logic Models

2.11 Tips for Building a Strong Logic Model

2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)

2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)

Recommended Readings for Week 2: Define and Design

Week 2 Quiz: Finding Innovations and the Road to Impact

Pilot and Scale

3.1 Two Approaches to Measuring Performance: Social Return on Investment (SROI) and Ratings

3.2 A Third Approach to Measuring Performance: The Balanced Scorecard

3.3 Examples of Balanced Scorecards

3.4 How to Develop a Balanced Scorecard - Overview

3.5 How to Develop a Balanced Scorecard - Detail

3.6 What is Scale?

3.7 The Importance of Scale in the Social Sector

3.8 Five Approaches to Scale - Overview

3.9 Five Approaches to Scale - Details and Implications

3.10 Approaching Scale Critically

3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)

Recommended Readings for Week 3. Pilot and Scale

Week 3 Quiz: Performance Measurement and Scale

Sector Selection and Business Models

4.1 Why you Need a Business Model

4.2 Features of the Business Model

4.3 Business Models along the Business Model Spectrum

4.4 Choosing a Model - Introduction

4.5 Choosing a Model - How to Choose

4.6 Drilling Down on Assessment 2: Competitive Positioning

4.7 Competitive Positioning: Market Characteristics and Differentiation

4.8 An Example of Competitive Positioning: Blue Avocado

4.9 An Example of Competitive Positioning: Jolkona

4.10 Key Criteria of Competitive Positioning Assessment

4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result

4.12 Balancing Mission and Profit

4.13.Carlos and Coco Choose a Business Model

4.14 The bottom line

4.15. Key Questions all Social Innovators Must Ask

Recommended Readings for Week 4. Sector Selection and Business Models

Week 4 Quiz: Sector Selection and Business Models