Northwestern University - Social Marketing Capstone Project
- Offered byCoursera
Social Marketing Capstone Project at Coursera Overview
Duration | 7 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Social Marketing Capstone Project at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 6 of 6 in the Social Media Marketing Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 7 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Social Marketing Capstone Project at Coursera Course details
- Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you?ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company?s business strategy.
- 2016 Capstone Schedule:
- 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Social Marketing Capstone Project at Coursera Curriculum
Capstone Project
Welcome to the Capstone!
How You Will Build Your Social Media Marketing Strategy
Linked Cells in your Social Marketing Planning Worksheets
Your Market Planning Tool
Secondary Research to Start the Process
Defining Your Social Market
Download the Project Templates and Worksheets
Steps to Complete for this Unit
Download PDFs of the Presentation Slides
Selecting a Strategy
Establishing Your Empowering Concept
Selecting Your Strategy
Engagement Marketing
Nurture Marketing
Social IMC
Community Support Sites
March 9, 2016 Online Meetup Recording
June 2, 2016 Online Meetup Recording
Steps to Complete for this Unit
52 Week Scheduling Template for Engagement Marketing
Develop Your Marketing Program
Developing Your Marketing Program
Creating Your Program's Budget
Finding Performance Metrics to Power Your Plan
Performance Funnels and KPIs
Marketing is Funnel Management
Finding Funnel Performance Metrics
Justifying Your Program
Steps to Complete for this Unit
Download a Budget and Metrics Example
Complete and Submit Your Capstone Projects
Pilot Program
Social Marketing Schedule
Presenting Your Plan
Final Presentation of the Specialization
Steps to Complete for this Unit
Peer Review and Congratulations!
That's a Wrap!
Don't forget to do your 3 peer reviews!
Social Marketing Capstone Project at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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