University of Colorado Boulder - Social Media Advertising
- Offered byCoursera
Social Media Advertising at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Social Media Advertising at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Digital Advertising Strategy Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 11 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Social Media Advertising at Coursera Course details
- Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user?s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Social Media Advertising at Coursera Curriculum
Case Study
City Shopping Center, Objectives
Objective 1 - Increase Sales
Objective 2 - Increase Value
Objective 3 - Increase Traffic
Objective 4 - Grow and Engage
Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy
PPC Hero - Pros and Cons of Top Social Media Advertising Platforms
The Next Web - The complete beginner?s guide to social media benchmarks
IMPORTANT: A Note about Course Assessments
Optional Assignment #1: Conceptual Strategy Practice
Case Study Quiz
What is Facebook?
Targeting Parameters
Facebook Pixel
Payment Models and Ad Elements
Budgeting and Trends
Introduction to Facebook Ads Manager
Choosing an Objective
Ad Set Creation
Ad Creation
What is a Facebook pixel?
Facebook advertising cost
How to use Facebook offer ads to drive sales
What is a Facebook split test?
Optional Assignment #2: Targeting Parameters
Instagram & Influencers
Who Advertises on Instagram
Instagram Ad Features
Instagram Ad Objectives
Example Instagram Campaigns
Instagram Benchmarks and Limitations
Instagram Ad Setup
Get Started With Instagram Ads
Instagram Shopping Ads
Everything You Need to Know About Instagram Ad Features
Optional Assignment #3: Instagram Case Study
What is Twitter?
Interests
Ad Types
Campaign Types
Creative Best Practices
Targeting Failures and Limitations
Unpacking Click Results
Creating a Twitter Campaign
Ads Manager, Tweet Analytics and Customer Insights
Get Started with Twitter Ads
Twitter Ad Options
Available Targeting Options on Twitter
Optional Assignment #4: Twitter Case Study
Custom Audiences: Retargeting and Lookalike Modeling
Custom Audiences
Retargeting
Lookalike Audiences
Custom Audiences on Facebook
How to Get Stellar Results from Facebook and Instagram
Remarketing vs Retargeting
Google Remarketing
Optional Assignment #5: Lookalike Audiences
Custom Audience
Social Media Advertising at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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