Social Media and Digital Marketing Fundamentals
5.0 /5- Offered byCoursera
Social Media and Digital Marketing Fundamentals at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Social Media and Digital Marketing Fundamentals at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Social Media Marketing in Practice Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of digital and social media marketing, and digital transformation.
- Approx. 10 hours to complete
- English Subtitles: English
Social Media and Digital Marketing Fundamentals at Coursera Course details
- Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
- Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so.
- You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: -
- ? Understand how digital and social media have disrupted the way businesses sell to consumers
- ? Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools
- ? Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies
- ? Recognize how to use the principles of effective content marketing to create content that engages an audience
- This course also explains how to choose the right content for consumers ? and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization.
- In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
- On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Social Media and Digital Marketing Fundamentals at Coursera Curriculum
Digital Marketing Landscape
New Digital Context
Digital Consumer Behavior
Customer Expectations
What is Digital
Digital Disruption
The Digital Customer Journey
The Digital Opportunity
Digital and Your Organization
Digital for You
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Summary
Summary
Business Growth and Digital
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Digital Marketing Principles
Key Digital Marketing Concepts
Traditional and Digital Marketing
3i Principles
The Buyer's Journey Introduction
Integrating Traditional and Digital Marketing
Aligning the Buyer's Journey with Channels
Tools for Digital Marketing
Module Introduction
Digital Channels
Summary
The Complete Guide to Shaping a Successful Digital Marketing Career
The Buyer's Journey
Marketing Functions
Summary
Additional Resources
Practice Quiz
Practice Quiz
Graded Quiz
Content Marketing for Social
Content Marketing
Content Types
Social Listening
Social Media Platforms
Blogging
Influencer Marketing
Video
eBook and Whitepapers
Images
Podcasts
Content Creation Tools
Content Calendars
Paid and Fixed Social Buying
Module Introduction
How to Plan
Summary
Content by Audience
Infographics
User Generated Content (UGC)
Social Influencer Networks
Summary
Scheduling Components
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Social Media and Digital Marketing Fundamentals at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Social Media and Digital Marketing Fundamentals at Coursera Students Ratings & Reviews
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