Social Media and Social Content Strategy
- Offered byCoursera
Social Media and Social Content Strategy at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Social Media and Social Content Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Social Media Marketing in Practice Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, content marketing, and digital transformation.
- Approx. 11 hours to complete
- English Subtitles: English
Social Media and Social Content Strategy at Coursera Course details
- Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
- More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.
- You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: -
- ? Identify the benefits and advantages to a business of using social media to engage an audience
- ? Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers
- ? Set up a social media account for a business
- ? Build, manage, and sustain an active social media community
- This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute?s Social Media Marketing specialization.
- In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
- On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Social Media and Social Content Strategy at Coursera Curriculum
Social Media and Business Strategy
Social Media Platforms
Key Concepts of Social Media
Types and Primary Uses of Social Media Platforms
Benefits of Social Media to Business
The Benefits of Social Media to Business
Social Media Advertising
The Role of Social Media within the Wider Business
Social Media is a Key Part of Digital Strategy
Social Media Tools to Support your Objectives
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Summary
Generating an Active Community
Summary
Summary
Glossier ? A Thoroughly Modern Beauty Brand
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Social Media Platforms for Business
Social Media Marketing Concepts
Key Social Media Platforms
Brian Lavery on How AccuWeather Uses Social Media
Setting up a Social Media Experience for a Business
Setting up Social on Key Platforms
The Value of Building a Social Media Community
Engaging with an Audience Using Social Media
Using Twitter to Engage an Audience
Using LinkedIn to Engage an Audience
Module Introduction
The Buyer's Journey and Social Media Marketing
Summary
Summary
Using Facebook to Engage an Audience
Using Instagram to Engage an Audience
Using Snapchat to Engage an Audience
Summary
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Social Content Strategy and Promotion
Content Seeding
Social Media Formats
Content Promotion
Paid Promotion
Owned Promotion
Earned Promotion
Content Optimization
Influencer Marketing
Word of Mouth Marketing
Blogging and Social Bookmarking
Setting Objectives
Measurement and Tracking
Content Promotion Strategy
Audience Segmentation
Module Introduction
Content Seeding Cycle
Summary
Audience Profiling and Demographics
Resourcing
Summary
Analytics
Summary
Summary
Content and Channel Matrix Template
Additional Resources
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Social Media and Social Content Strategy at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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