Social Media Marketing Foundations
4.5 /5- Offered byLinkedin Learning
Social Media Marketing Foundations at Linkedin Learning Overview
Duration | 1 hour |
Total fee | ₹899 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Social Media Marketing Foundations at Linkedin Learning Highlights
- Earn a sharable certificate
- 1 exercise file for practice
- 7 quizzes to test knowledge
Social Media Marketing Foundations at Linkedin Learning Course details
- In this course, learner can learn the basics of social media marketing
- Instructor Brian Honigman?a top marketing consultant?explains why making an investment in social media can benefit business
- He shows how to define audience and craft a social media strategy focused on organization's goals
- He also teaches learner how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure learner's success
Social Media Marketing Foundations at Linkedin Learning Curriculum
Introduction
What is social media marketing?
Creating a Social Media Strategy
Set strategic goals
Define your audience
Choosing the Right Channels
Invest in a smart mix of channels
The most widely used social networks
Messaging and chat-based networks
Niche social networks to consider
Publishing on Social Media
Crafting engaging messaging
Balancing an editorial calendar
Understanding paid advertising
Interacting with Customers
Building and maintaining a community
Providing social-first customer service
Selling on Social Media
Encouraging direct and assisted sales
Partnering with influencers
Measuring Social Media Activity
Attributing social actions to results
Innovating with Social Media
Shifting to passive and private
Experimenting beyond best practices
Conclusion
Staying updated on social media marketing
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