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OU - Social Media Marketing: Organic and Paid Social Media 

  • Offered byFutureLearn

Social Media Marketing: Organic and Paid Social Media
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

Social Media Marketing: Organic and Paid Social Media
 at 
FutureLearn 
Highlights

  • Earn a certificate on completing 90% of course steps and assessments
Details Icon

Social Media Marketing: Organic and Paid Social Media
 at 
FutureLearn 
Course details

Skills you will learn
More about this course
  • This two-week course explores the fundamentals of organic and paid-for social media and will equip you with the knowledge to take a best practice approach to their use
  • You'll discover the difference between organic and paid-for social media and how they work across the main platforms
  • You'll also understand how they impact each other and how they can work together. This will help you decide where to focus your time, effort, and spend

Social Media Marketing: Organic and Paid Social Media
 at 
FutureLearn 
Curriculum

Organic and paid social media in perspective

Welcome to the course!

Differences between organic and paid social media

Benefits and limitations of organic social

Benefits and limitations of paid-for social media marketing

Week 1 review

Organic and paid social media in practice

Welcome to the week

Key organic versus paid-for features of the most popular social channels

Week 2 review

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Social Media Marketing: Organic and Paid Social Media
 at 
FutureLearn 

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