OU - Social Media Marketing: Social Media Channels
- Offered byFutureLearn
Social Media Marketing: Social Media Channels at FutureLearn Overview
Social Media Marketing: Social Media Channels
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Social Media Marketing: Social Media Channels at FutureLearn Highlights
Social Media Marketing: Social Media Channels
at FutureLearn
- Earn a certificate on completing 90% of course steps and assessments
Social Media Marketing: Social Media Channels at FutureLearn Course details
Social Media Marketing: Social Media Channels
at FutureLearn
Skills you will learn
More about this course
- On this two-week course, you'll take a step-by-step tour through social channels and find out how to choose the ones that will achieve the most for your organisation
- You'll be able to investigate what social channels your audience are engaging with, as well as what content types and formats work best for them
- You'll learn about audience demographics and geography and how you can leverage these for social adoption
- You'll discover the benefits of both approaches, whether that's organically sharing content to build your audience, or using advertising tools to drive reach and engagement quickly
Social Media Marketing: Social Media Channels at FutureLearn Curriculum
Social Media Marketing: Social Media Channels
at FutureLearn
Understanding social media channels
Welcome to the course!
Aligning channel selection with target audiences and user journeys
Channel adoption and engagement
Managing and keeping up to date with channel updates
Week 1 review
Hands-on guide to benefits and drawbacks of the key social channels
Welcome to the week
Channel key features, benefits and drawbacks
Week 2 review
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