Social Media Marketing: Strategy and optimization
- Offered byLinkedin Learning
Social Media Marketing: Strategy and optimization at Linkedin Learning Overview
Social Media Marketing: Strategy and optimization
at Linkedin Learning
This course help you to learn how to turn strategy into action and create paid and organic posts and stories that engage your customers
Duration | 1 hour |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Social Media Marketing: Strategy and optimization at Linkedin Learning Highlights
Social Media Marketing: Strategy and optimization
at Linkedin Learning
- 1 project file
- 4 chapter quizzes
- Access on tablet and phone
- Certificate of completion
Read more
Social Media Marketing: Strategy and optimization at Linkedin Learning Course details
Social Media Marketing: Strategy and optimization
at Linkedin Learning
Skills you will learn
What are the course deliverables?
- Social Media Marketing
- Marketing Strategy
More about this course
- Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut
Social Media Marketing: Strategy and optimization at Linkedin Learning Curriculum
Social Media Marketing: Strategy and optimization
at Linkedin Learning
Introduction
Make your brand's social media more effective
How to build your social media strategy
Start your Social Strategy with a SWOT
How to conduct a social media audit
How to use data to identify your social media strengths
What Matters Most with social media Platforms
Social media platforms and their superpowers
How to boost awareness with ads and promoted posts
How to Launch your Social Media Strategy
How to refine your brand's social media Content mix
How to optimize paid,earned,shared, and owned media
Conclusion
Continue your social media strategy journey
Social Media Marketing: Strategy and optimization at Linkedin Learning Faculty details
Social Media Marketing: Strategy and optimization
at Linkedin Learning
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
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Student Forum
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