OU - Social Media Marketing: The User Journey
- Offered byFutureLearn
Social Media Marketing: The User Journey at FutureLearn Overview
Social Media Marketing: The User Journey
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Social Media Marketing: The User Journey at FutureLearn Highlights
Social Media Marketing: The User Journey
at FutureLearn
- Earn a certificate on completing 90% of course steps and assessments
Social Media Marketing: The User Journey at FutureLearn Course details
Social Media Marketing: The User Journey
at FutureLearn
More about this course
- This two-week course will help you understand how to make social media work for your organisation, by putting your users at the heart of everything you do
- Throughout the course, you'll develop your knowledge to clearly understand your target audience and their journey online
- You'll gain the skills to design and build user-centric social media plans that align audience objectives and business goals
- You'll discover top tips to help you create highly effective content on the right channels, at the right time, for your target audience
Social Media Marketing: The User Journey at FutureLearn Curriculum
Social Media Marketing: The User Journey
at FutureLearn
Aligning social media and the user journey
Welcome to the course!
Understand the role of social media in the user journey
Aligning social media with your target audience
User journey mapping and social media
Week 1 review
Social media objectives for each stage of the user journey
Welcome to the week
Objectives at each stage of the journey
Fake accounts, vanity metrics and misleading data
Keeping iteration at the core of social activity
Week 2 review
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