Social Media Marketing with Advertising Week

Offered byFutureLearn

Social Media Marketing with Advertising Week
at
FutureLearn
Overview

Duration	2 weeks
Total fee	₹900
Mode of learning	Online
Credential	Certificate

Social Media Marketing with Advertising Week
at
FutureLearn
Highlights

Duration 2 weeks
Weekly study 3 hours
Included in an ExpertTrack Course 4 of 4

Social Media Marketing with Advertising Week
at
FutureLearn
Course details

Skills you will learn

Digital marketing Content marketing Advertising Marketing Social media marketing Marketing Planning

More about this course

This course will equip you with the skills you need to run creative social media marketing campaigns that get real results.
With 4.5 billion global users, over half the world is on social media. Social channels are now a key marketing avenue for any business promoting themselves online.
Using real-life case studies, you'll build the knowledge and tools to not only understand social media strategy but also the tactics you should be using as a social media marketing professional.
Packed full of intelligence from some of the world's biggest brands and organizations, this course shares insights on the power of social media from key players at leading social media networks.
From Facebook COO Mark DArcy to VP of global business solutions at TikTok, Blake Chandlee, you'll find out what digital marketing is like in a social media environment and explore the latest social media formats.
Using in-depth case studies on social media campaigns by Ben & Jerry's and Dove, you'll examine the strategy behind different social media approaches.
You'll learn how to identify the right social media channel for your marketing goals, and get tips for growing your audience on social by creating great content on key platforms like LinkedIn, Instagram, Snapchat, Pinterest, Facebook, Twitter, and TikTok.
By the end of the course, you'll feel empowered and prepared to run a brand-appropriate and engaging social media marketing campaign that reaches your intended target audience.
Plus, with guidance from the experts at Advertising week, you'll learn how to track and analyze social media metrics and measure the ROI and impact of your social media campaigns.