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Social Norms, Social Change I 

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Social Norms, Social Change I
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Coursera 
Overview

Duration

13 hours

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Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

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Social Norms, Social Change I
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Beginner Level
  • Approx. 13 hours to complete
  • English Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Greek, Italian, Vietnamese, German, Russian, Turkish, English, Spanish, Romanian
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Social Norms, Social Change I
 at 
Coursera 
Course details

More about this course
  • This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.
  • This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1.
  • New! Please use this link for a 30% discount on the recommended book that accompanies this course!
  • https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6
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Social Norms, Social Change I
 at 
Coursera 
Curriculum

Interdependent & Independent Actions + Empirical Expectations

Introduction to Interdependent and Independent Behavior

1.1

1.2

1.3

1.4

1.5

1.6

Introduction to Empirical Expectations

2.1

2.2

2.3

2.4

2.5

What makes a behavior independent versus interdependent?

What is a custom?

How do the concepts of interdependent and independent behavior apply in the wild?

What are social expectations?

What are empirical expectations?

How do unilateral and multilateral expectations relate to imitation and coordination?

What is a descriptive norm?

Quiz #1: Independent and Interdependent Behavior

Quiz #2: Empirical Expectations

Normative Expectations + Personal Normative Beliefs

Introduction to Normative Expectations

3.1

3.2

3.3

3.4

Introduction to Personal Normative Beliefs

4.1

4.2

4.3

What are Normative Expectations?

Sanctions

Reference Network Dependence

Non-Prudential Personal Normative Beliefs

Personal Normative Beliefs vs. Normative Expectations

Attitudes vs. Personal Normative Beliefs

Quiz 3: Normative Expectations

Quiz 4: Personal Normative Beliefs

Conditional Preferences + Social Norms

Introduction to Conditional Preferences

5.1

5.2

5.3

5.4

Introduction to Social Norms

6.1

6.2

6.3

6.4

6.5

What makes a preference a conditional preference?

What is a social norm?

How do sanctions relate to social norms?

How can we diagnose a collective practice?

Quiz 5: Conditional Preferences

Quiz 6: Social Norms

Pluralistic Ignorance + Measuring Norms

Introduction to Pluralistic Ignorance

7.1

7.2

7.3

Introduction to Measuring Norms

8.1

8.2

8.3

8.4

8.5

8.6

Closing

What is Pluralistic Ignorance?

Whether We are Facing Pluralistic Ignorance is an Empirical Question

Possibilities for Tackling Pluralistic Ignorance

Measurement: From the Lab to the Field

Hypotheticals and Belief-Expectation Manipulation

Measuring Beliefs and Expectations

Measuring Social Conditionality of Preference

Limits of Traditional Surveys and Solutions

Vignettes

Quiz 7: Pluralistic Ignorance

Quiz 8A: Measuring Norms, Part 1

Quiz 8B: Measuring Norms, Part 2

Social Norms, Social Change I
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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