Start the UX Design Process: Empathize, Define, and Ideate
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Start the UX Design Process: Empathize, Define, and Ideate at Coursera Overview
Duration | 29 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Start the UX Design Process: Empathize, Define, and Ideate at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 7 in the Google UX Design
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 29 hours to complete
- English Subtitles: English
Start the UX Design Process: Empathize, Define, and Ideate at Coursera Course details
- Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you?ll complete the first phases of the design process for a project that you?ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
- Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.
- Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.
- By the end of this course, you will be able to:
- - Describe common UX research methods.
- - Empathize with users to understand their needs and pain points.
- - Create empathy maps, personas, user stories, and user journey maps to understand user needs.
- - Develop problem statements to define user needs.
- - Generate ideas for possible solutions to user problems.
- - Conduct competitive audits.
- - Identify and account for biases in UX research.
- - Start designing a mobile app, a new project to include in your professional UX portfolio.
Start the UX Design Process: Empathize, Define, and Ideate at Coursera Curriculum
Integrating research into the design process
Introduction to Course 2: Empathize, Define, and Ideate
Emily - The power of UX research
Introduction to UX research
Choose the right research method
Understand benefits and drawbacks of research methods
Craig - My journey to UX
Identify types of bias in UX research
Deana - Identify bias in UX research
Wrap-up: Integrating research into the design process
Welcome to Course 2
Introduction to the portfolio project
Learn more about UX research
Learn more about research methods
Learn more about bias in UX research
Glossary
Submit your choice of portfolio project prompt
Test your knowledge on the importance of UX research
Test your knowledge on UX research methods
Activity: Implicit bias quiz
Weekly Challenge 1: Research in the design process
Empathizing with users and defining pain points
Empathize with users
Build an empathy map
Identify user pain points
Understand personas
Understand empathy in UX design
Recruit interview participants
Activity Exemplar: Recruit interview participants for your portfolio project
Conduct user interviews
Create interview transcripts
Activity Exemplar: Conduct user interviews
Build an empathy map from an interview transcript
Activity Exemplar: Build an empathy map from an interview transcript
Case studies: Products that address pain points
Learn more about personas
Activity Exemplar: Creating personas
Glossary
Activity: Recruit interview participants for your portfolio project
Activity: Conduct user interviews
Activity: Build an empathy map from an interview transcript
Test your knowledge on user pain points
Activity: Create personas
Creating user stories and user journey maps
Craft user stories
Consider edge cases
Ayan - Real world example of edge cases
Create a user journey map
Consider accessibility when empathizing
Understand the curb cut effect
Learn more about user stories
Activity Exemplar: Craft a user story
Activity Exemplar: Craft user stories for your portfolio project
Optional - User journey map slides
Activity Exemplar: Create a user journey map
Consider accessibility when creating personas, user stories, and user journey maps
Glossary
Activity: Craft a user story
Activity: Craft user stories for your portfolio project
Activity: Create a user journey map
Self-Reflection: Reflect on designing accessible experiences
Defining user problems
Create problem statements
Define hypothesis statements
Understand human factors
Explore psychology principles that influence design
Wrap-up: Defining user problems
Define problem statements
Optional - Learn more about defining user problems
Define hypothesis statements
Activity Exemplar: Build a problem statement and a hypothesis statement
Activity Exemplar: Build a problem statement for your portfolio project
Determine a value proposition
Glossary
Self-Reflection: Problem statements and the 5 Ws framework
Activity: Build a problem statement and a hypothesis statement
Activity: Build a problem statement for your portfolio project
Self-Reflection: Create a value proposition for portfolio project
Test your knowledge on how psychology and human factors influence design
Weekly Challenge 4: Define user problems
Ideating design solutions
Understand design ideation
Explore lots of ideas
Recognize business needs during design ideation
Scope the competition
Limits to competitive audits
Steps to conduct a competitive audit
Use insights from competitive audits to ideate
Vanessa - My journey to UX
Use How Might We to ideate
Use Crazy Eights to ideate
Consider user journeys during ideation
Congratulations on completing Course 2: Empathize, Define, and Ideate
Learn more about design ideation
Learn more about competitive audits
Steps to conduct a competitive audit
Activity Exemplar: Create a competitive audit
Present a competitive audit
Best practices for How Might We
Best practices for Crazy Eights
Activity Exemplar: Ideate using Crazy Eights
Glossary
Start the next course
Self-Reflection: Ideation in everyday life
Test your knowledge on competitive audits
Activity: Create a competitive audit
Activity: Ideate using Crazy Eights
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