Visual Merchandising
Jasmine Dang AroraDeputy Manager-Content
Visual Merchandising is the art of presenting a product or service creatively to clients to boost sales. With the malls, retail outlets and boutiques mushrooming across the country, visual merchandising has become a lucrative career field.
Candidates who wish to make their career in visual merchandising can pursue diploma/degree/post-graduation/certificate courses in this field. The basic eligibility required to apply for visual merchandising courses in various institutes/colleges/universities is 10+2. The course would cost candidates approximately 4 lakh to 5 lakh (varies from institute to institute). The career choices in the field of visual merchandising are visual merchandiser, visual merchandising manager, visual merchandising coordinator, visual manager etc.
To know more about Visual Merchandising, candidates can read the article further.
- Visual Merchandising Highlights
- Visual Merchandising Eligibility Criteria
- Visual Merchandising Courses
- Visual Merchandising Entrance Exams
- Visual Merchandising Skills Required
- Visual Merchandising Syllabus
- 6.1 Top Private Colleges Offering Visual Merchandising Courses
- 6.2 Top Government Colleges Offering Visual Merchandising Courses
- Career in Visual Merchandising
- Top Recruiters in Visual Merchandising
- FAQs Related to Visual Merchandising
Visual Merchandising Highlights
| Particulars | Details |
|---|---|
| Course Level | UG & PG |
| Duration | 2-4 years |
| Course Fees | Up to INR 8 lakh |
| Average Salary | Up to INR 9 lakh |
| Top Recruiters | Big Bazaar, Lifestyle, Shoppers stop, Pantaloons, Godrej and Boyce, Reliance Group, Aditya Birla Group, Provogue India Limited |
| Job Profiles | Visual Merchandiser, Store Manager, Merchandising Consultant, Brand Manager |
| Entrance Exams | NIFT, NID DAT, UCEED, AIEED, IIAD Entrance Exam, etc. |
Read More: Interior Design: Courses one can study
Visual Merchandising Eligibility Criteria
Candidates need to fulfil the following eligibility criteria to apply for Visual Merchandising.
- For admission to undergraduate or diploma courses in visual merchandising, candidates must have passed 10+2 from a recognised board.
- For postgraduate courses, candidates must have passed graduation or equivalent examination from a recognised university.
- To pursue visual merchandising courses, candidates can be from any discipline.
Visual Merchandising Courses
The visual merchandising course is available in many specialisations for candidates to choose from. These specialisations are mentioned in the table below.
| Course | Duration | Annual Average Fees (in INR) |
|---|---|---|
| B. Des | 4 years | 8,00,000 |
| BVA | 3 years | 10,000 |
| BFA | 3 years | 2,65,000 |
| M. Des | 2 years | 11,25,000 |
| MVA | 2 years | 10,000 |
| MFA | 2 years | 46,600 |
Visual Merchandising Entrance Exams
Most institutes accept the scores of national-level entrance exams to offer admission to candidates in visual merchandising courses. Many institutes also conduct their aptitude tests and interviews for visual merchandising courses. Some institutes offer direct admission to candidates without any entrance test or interview.
| Name of Exam |
Registration Details | Exam Details |
|---|---|---|
| Register before Nov '23 | Dec '23-Jan '24 | |
| Admission Open 2023 | -- | |
| SMEAT 2023 | 10th July 2023 (Third Phase) | 16th July 2023 |
| Last date to register Jun 15th |
July 2023 | |
| May 30- Aug 30 2023 (Second Phase) |
May 30- Aug 31 2023 (Second Phase) |
|
| Last Date to apply is June 30th, 2023 |
July 2023 |
|
| Till June 25th 2023 |
6th- 30th June 2023 |
|
| Open |
-- |
|
| DAT, MIT WPU 2023 | Open |
July 2023 |
| June 2023 |
July- August 2023 |
|
| 5th May-23rd May 2023 (Late Registration) | 3rd June 2023 | |
| Closed |
Held on 22-Jan-2023 |
Visual Merchandising Skills Required
Creativity is the key skill to becoming a visual merchandiser/store manager/brand manager. Besides, candidates must have technical and design expertise. Check below the skills required for visual merchandising.
| Creative |
Technical know-how |
| Sense of design |
Ability to think logically |
| Leadership skills |
Analytical skills |
| Communication skills |
Problem-solving skills |
Visual Merchandising Syllabus
The Visual Merchandising course aims to impart candidates with both theoretical and practical knowledge. During the course, students are first taught the important concepts of Visual Merchandising. After this, they are taught how to use them in real-life scenarios. The subjects taught in Visual Merchandising are given below.
| Fundamentals of Visual Merchandising |
Importance of the shopping environment |
| Elements and Principles of design |
Material Exploration |
| Colour Phycology |
Exterior and Interior Presentation |
| Lighting Design |
Props, Fixtures and Signage |
| Display Error Management |
Consumer Behaviour |
| Trend Analysis and Forecasting |
CAD |
| Vendor Management |
Visual Principles and Systems |
Read More: A list of other popular Design Entrance Exams conducted in India.
Top Private Colleges Offering Visual Merchandising Courses
Interested students can have a look at the table below to know some of the best designing colleges running privately. These colleges have established themselves as leading institutes in the field of designing. The private colleges have excellent tie-ups with industry and other designers. Some of these colleges are as follows:
| Name of College | Total Course Fees (in INR) |
|---|---|
| Amity Institute of Fashion Technology Noida | INR 2 lakh-INR 12 lakh |
| Chandigarh University | INR 4 lakh-INR 7 lakh |
| IIAD Delhi | INR 10 lakh |
| J D Institute of Fashion Technology Bangalore | INR 4 lakh-INR 8 lakh |
| Manipal School of Architecture & Planning Manipal | INR 84000-INR 6 lakh |
| Parul University Vadodara | INR 10000-INR 10 lakh |
| Pearl Academy Delhi | INR 2 lakh-INR 22 lakh |
| Pearl Academy Jaipur | INR 2 lakh-INR 18 lakh |
| Pearl Academy Mumbai | INR 2 lakh-INR 10 lakh |
| Symbiosis Institute of Design Pune | INR 16 lakh-INR 17 lakh |
| Vogue Institute of Art & Design Bangalore | INR 15000- INR 7 lakh |
Top Government Colleges Offering Visual Merchandising Courses
The students can also think of pursuing the design courses from government colleges. The fees in government colleges is much affordable and candidates can choose the best institute as per their preference and suitability.
| Name of College | Fees (in INR) |
|---|---|
| NID Ahmedabad | INR 11 lakh-INR 15 lakh |
| NIFT Bhubaneshwar | INR 12 lakh- INR 25 lakh |
| NIFT Delhi | INR 71000-INR 12 lakh |
| NIFT Gandhinagar | INR 71000-INR 12 lakh |
| NIFT Hyderabad | INR 35000-INR 12 lakh |
| NIFT Mumbai | INR 41000-INR 12 lakh |
| NIFT Patna | INR 25000-INR 12 lakh |
| NIFT Rae Bareli | INR 6 lakh-INR 12 lakh |
| NIFT Shillong | INR 71000-INR 12 lakh |
| PSG College of Arts and Science Coimbatore | INR 97000-INR 1 lakh |
Career in Visual Merchandising
Visual Merchandising offers a very attractive career. Candidates after completing the course are offered job profiles like Visual Merchandiser, Store Manager, Merchandising Consultant etc. Depending on qualification and experience, candidates can expect to be paid well in this career option. As fresher, candidates are offered an average salary of Rs 3 lakh to Rs 4 lakh per annum.
Job Profiles |
Average Salary per annum |
|---|---|
| Visual Merchandiser |
Rs 3 lakh and above |
| Store Manager |
Rs 3 lakh and above |
| Merchandising Consultant |
Rs 7 lakh and above |
| Brand Manager |
Rs 9 lakh and above |
Top Recruiters in Visual Merchandising
Apparel outlets, fashion houses, hire graduates in Visual Merchandising marketing companies, and retail outlets. Listed below are the top companies that recruits candidates in this field.
Top companies |
|
|---|---|
| Big Bazaar |
Lifestyle |
| Shoppers stop |
Pantaloons |
| Godrej and Boyce |
Reliance Group |
| Aditya Birla Group |
Provogue India Limited |
Also Read:
Communication Design - Popular Courses, Colleges, Entrance Exams, Skills Sets
Best Books for NIFT 2023 - Subject-wise books recommended by Toppers
Top Fashion Designers in India
FAQs Related to Visual Merchandising
Q. What are the skills required to excel in a Visual Merchandising career?
Q. Which are the top recruiters of Visual Merchandising graduates?
Q. What exactly does a visual merchandiser do?
Q. What exactly does a visual merchandiser do?
Q. How much money does a visual merchandiser make?
Q. What education do you need to be a visual merchandiser?
Q. What jobs are available to visual merchandisers?
Q. What is taught in the visual merchandising course?
- Fundamentals of Visual Merchandising
- Importance of Shopping Environment
- Elements and Principles of Design
- Material Exploration
- Colour Phycology
- Exterior and Interior Presentation
- Lighting Design
Q. How do you work as a visual merchandiser?
Q. What exactly does a course in visual merchandise cover?
Q. What distinguishes technology merchandise from visual merchandise?
Popular Visual Merchandising Colleges in India
Visual Merchandising Applications open till Jan 13, 2025. Apply Now
Popular Private Visual Merchandising Colleges in India
Visual Merchandising Applications open till Jan 13, 2025. Apply Now
Visual Merchandising Applications open till Jan 13, 2025. Apply Now
Most Popular Courses
Popular Visual Merchandising UG Courses
UG Courses
- UG Diploma
33 Colleges
- B.Sc.
4 Colleges
- B.A.
1 College
- B.Des
1 College
Popular Visual Merchandising PG Courses
PG Courses
- PG Diploma
5 Colleges
- M.Sc.
4 Colleges
- M.A.
3 Colleges
- M.Des
1 College
Popular Exams
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